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Adweek
Agency profile from October 17, 2011.
Click here for a larger version.
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by MP MUELLER, The New York Times
August 28, 2011, 3:16 pm
The Power and Glory of Cheesy TV Commercials
By MP MUELLER
Branded
An insider’s guide to small-business marketing.
I recently saw a list of cheesy local TV commercials that got me laughing and thinking. Why exactly do these spots have such a time-honored place in our culture?
In Corpus Christi, Tex., where I grew up, the high priest of the...
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Pets in the workplace
Door Number 3 was recently featured in a segment on KSAT about bringing pets to work. Watch the video.
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By Suzanne Kyba, Vice President, Brand Strategy for Door Number 3. From The Game Changers, a Troyanos Group, Ltd. Publication.
Today’s brand evangelists are right under our noses, but lack of foresight and keystrokes keep them at an unsafe distance. This army of believers holds the keys to the future, and they are willing to share that power IF we do one simple thing – ask for it.
For about the past 15 years, one of the greatest challenges of my job has been to identify, profile, prioritize and locate the invaluable and often...
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Sports Business Journal (August 30 - Sept 5 Issue)
By Prentice Howe
Congratulations, Wizards. You’ve got your man. In John Wall, you have the total package: A versatile point guard with freakish athleticism, he has great lateral quickness, can create his own shot, and get to the free throw line. But wait, there’s more. Wall’s got a face the camera will love, and he’s well-spoken, which means Washington’s marketing department is just as thrilled with...
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Walking The Neighborhood Collecting Sticks
Original article
If you have a degree in what field is it?
I have a BA in advertising from Southern Methodist University in Dallas.
If you could choose one person to work with (outside your own agency), who would it be?
As a mentor, Bart Cleveland of McKee Wallwork Cleveland. He brings big thinking to small settings and champions great work. As a peer, my former partner, Reece Hoverkamp. He left Secret...
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Prentice Howe, our exec creative director took to the ESPN airwaves in Austin on May 25th to riff with their morning DJs about the new Nike commercial created for the World Cup tournament. Take a listen
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The Alamo was the site of a historic thirteen-day siege in the quest for Texas’s independence from Mexico in 1836. Nearly 200 Texans and Tejanos defended the San Antonio mission from more than 2,000 Mexican soldiers, culminating in a battle on March 6, 1836 during which all the defenders lost their lives. Today, it’s a symbol of heroic struggle against impossible odds—a place where people made the...
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Houston Chronicle, By Purva Patel
AUSTIN — Last year, Travis Skweres shelled out a few hundred dollars to attend South by Southwest, hand out T-shirts and let fellow techies know about the fledgling startup he co-founded.
This year, he hired someone to dress up as a panda and wear the company T-shirt outside the convention center where the digital media conference and music festival is being held.
“It’s a fun way to get our name...
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Written by Prentice Howe, Creative Director, for Promo Magazine.
Enduring brands are never idle. They are ever changing, ever morphing, ever adapting. They cause trends and get caught chasing them, too, both as victor or victim. Yes, the long journey of a brand is an interesting study, and one of the more intriguing treks of late is IZOD.
If you’re over 35, you think of IZOD as a page straight out of The Preppy Handbook. IZOD conjures up images of a guy named...
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by Mark Oliver
“Remember the Alamo” is one of the oldest slogans in American life. As such, it’d be pretty embarrassing for the people who now run the Alamo as a historical attraction if people forgot about the place. A campaign by Austin, Texas-based agency Door Number 3 aims to generate fresh interest in it. Created on behalf of the Daughters of the Republic of Texas, the volunteer...
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Editorial Board
It’s time maybe the last time, and this time with the admirable input of an Austin ad agency for another shot at finding a way to keep Texas’ most hallowed shrine an admission-free attraction under the sometimes questionable oversight of the Daughters of the Republic of Texas.
The Alamo needs your help.
“Bowie defended it with a knife. Now all you need is a ballpoint...
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by Brian Gaar
Last year, M.P. Mueller read that the Alamo needed help designing a logo.
Not the Alamodome. Not Alamo Rent A Car. The real Alamo.
So Mueller, who is president of Austin advertising agency Door Number 3, called the Daughters of the Republic of Texas, the nonprofit group that operates the historic landmark in San Antonio.
Their response surprised her.
“They said, ’Everybody...
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The Blood Center of Central Texas has found a novel way to refashion blood-donation campaigns, which prey on people’s guilt and fear. The solution: use humor to entice people to give it up.
Created by the Austin, Texas, agency Door Number 3, the quirky campaign still uses guilt as a motivator — but in a different way. All four 30-second TV spots offer people a way to make amends for their...
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Like many companies, Door Number 3, an Austin-based advertising agency, has been feeling the effects of the recession. In the past year and a half, several of the firm’s long-term clients have reduced their advertising budgets. Because business was slow and employees were idle, M.P. Mueller, the company’s president, decided to ramp up the agency’s pro bono efforts. “We have...
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Excerpt:
Fortune Small Business recently lassoed three experts to help the Fosters map out a slump-survival strategy. For marketing advice we turned to Prentice Howe, 34, creative director of Door Number 3, a marketing and advertising agency in Austin. Experienced in online marketing, Howe scored a coup with a much-praised Website redesign for the Dallas/Fort Worth Area Tourism Council.
After a rambling...
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by Stuart Elliott, The New York Times
By Stuart Elliott, The New York Times
Most appeals to donate blood treat the subject as if it was a matter of life and death — and, often, to be sure, it is. But a new campaign is taking a different tack, on the theory that a light-hearted approach may attract more donors.
The campaign, for the Blood Center of Central Texas, is created by an agency in Austin, Tex., named Door Number 3. The television...
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GetYourDrugOn.com is nominated for a Webby Award and is also eligible for the “People’s Voice” Award. Go to http://pv.webbyawards.com and follow the registration process. Then with one simple click of the mouse, you can vote for GYDO under the Pharmaceuticals category. Pass it on! Voting ends April 30, 2009.
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Best of BrandFreak
Bryan Keplesky and Prentice Howe of DOOR NUMBER 3 in Austin, Texas, filed reports all week for BrandFreak from South by Southwest. They touched on all kinds of branding activity from the festival, from the biggest corporate parties to the littlest indie T-shirts.
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