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As seen on Entrepreneur.com
The Secrets of 7 Successful Brands
By Paula Andruss
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Of course, that "magic" doesn't just happen by itself. From Warby Parker's sensible pricing and do-gooder ways...
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We’ve consulted our magic orb, a few tea leaves, and some guy on the street to bring you what the future of design has to offer. Put on your tin foil hat and prepare to see the very near future:
Animated Logos Take Over the Web
In recent years, animated GIFs have been elevated well above their tacky under construction origins to an almost artistic level. The animated GIF revival will expand...
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By Zach Cochran
How will advances in technology affect how advertisers plan consumer media?
Smart money bets on smartphones as usage of these puppies has increased dramatically in the last five years. Some projections suggest that by 2014 mobile Internet usage could overtake desktop Internet usage. That will shift the way marketers try to reach their target audiences and how traditional advertising, such as television...
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By Karen Reiner, for AFPnet.org
Karen’s article originally appeared on the Association of Fundraising Professionals’ website.
Today, people perpetually use Instagram and social media and love the instant gratification they provide. For nonprofits, this means that to connect with their target audiences, they must quickly achieve with a video on their website’s home page what telethons formerly allotted hours...
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by MP MUELLER, The New York Times
January 18, 2013, 10:36 am
Are Businesses Hesitant to Connect With Hispanic Consumers?
By MP MUELLER
Branded
An insider’s guide to small-business marketing.
As we learned in the recent presidential election, it’s always a good idea to connect with Hispanic Americans. In many parts of the country, this is as true in business as it is in politics. But for some reason...
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Ad campaign gets some nice coverage.
KXAN profiles SH 130 and the Can you love a road? Campaign.
Click here for the complete story.
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I Live Here, I Give Here celebrates the premier of Amplify Austin with launch of online video. Click here to watch!
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by MP MUELLER, The New York Times
Door Number 3 President is a regular contributor and blogger for The New York Times. Click here for the latest post about finding effective advertising in surprising places.
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by MP MUELLER, The New York Times
Door Number 3 President is a regular contributor and blogger for The New York Times. Click here for the latest post about finding effective advertising in surprising places.
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Stuff from Ebay Segment on the Tonight Show
Door Number 3 client Cow Wow’s giant Rick Perry head, from the Heads of State campaign, was featured on a “Stuff from Ebay” segment on the Tonight Show with Jay Leno. Check it out here.
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Adweek
Agency profile from October 17, 2011.
Click here for a larger version.
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by MP MUELLER, The New York Times
August 28, 2011, 3:16 pm
The Power and Glory of Cheesy TV Commercials
By MP MUELLER
Branded
An insider’s guide to small-business marketing.
I recently saw a list of cheesy local TV commercials that got me laughing and thinking. Why exactly do these spots have such a time-honored place in our culture?
In Corpus Christi, Tex., where I grew up, the high priest of the...
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Pets in the workplace
Door Number 3 was recently featured in a segment on KSAT about bringing pets to work. Watch the video.
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By Suzanne Kyba, Vice President, Brand Strategy for Door Number 3. From The Game Changers, a Troyanos Group, Ltd. Publication.
Today’s brand evangelists are right under our noses, but lack of foresight and keystrokes keep them at an unsafe distance. This army of believers holds the keys to the future, and they are willing to share that power IF we do one simple thing – ask for it.
For about the past 15 years, one of the greatest challenges of my job has been to identify, profile, prioritize and locate the invaluable and often...
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Sports Business Journal (August 30 - Sept 5 Issue)
By Prentice Howe
Congratulations, Wizards. You’ve got your man. In John Wall, you have the total package: A versatile point guard with freakish athleticism, he has great lateral quickness, can create his own shot, and get to the free throw line. But wait, there’s more. Wall’s got a face the camera will love, and he’s well-spoken, which means Washington’s marketing department is just as thrilled with...
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Walking The Neighborhood Collecting Sticks
Original article
If you have a degree in what field is it?
I have a BA in advertising from Southern Methodist University in Dallas.
If you could choose one person to work with (outside your own agency), who would it be?
As a mentor, Bart Cleveland of McKee Wallwork Cleveland. He brings big thinking to small settings and champions great work. As a peer, my former partner, Reece Hoverkamp. He left Secret...
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Prentice Howe, our exec creative director took to the ESPN airwaves in Austin on May 25th to riff with their morning DJs about the new Nike commercial created for the World Cup tournament. Take a listen
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The Alamo was the site of a historic thirteen-day siege in the quest for Texas’s independence from Mexico in 1836. Nearly 200 Texans and Tejanos defended the San Antonio mission from more than 2,000 Mexican soldiers, culminating in a battle on March 6, 1836 during which all the defenders lost their lives. Today, it’s a symbol of heroic struggle against impossible odds—a place where people made the...
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Houston Chronicle, By Purva Patel
AUSTIN — Last year, Travis Skweres shelled out a few hundred dollars to attend South by Southwest, hand out T-shirts and let fellow techies know about the fledgling startup he co-founded.
This year, he hired someone to dress up as a panda and wear the company T-shirt outside the convention center where the digital media conference and music festival is being held.
“It’s a fun way to get our name...
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Written by Prentice Howe, Creative Director, for Promo Magazine.
Enduring brands are never idle. They are ever changing, ever morphing, ever adapting. They cause trends and get caught chasing them, too, both as victor or victim. Yes, the long journey of a brand is an interesting study, and one of the more intriguing treks of late is IZOD.
If you’re over 35, you think of IZOD as a page straight out of The Preppy Handbook. IZOD conjures up images of a guy named...
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