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21 Entrepreneurs Explain How They Came Up With Their Business Name »

Originally published by HEARpreneur What’s in a name? Would a rose called by any other name sell just as well? Coming up with a name for your business is just as important as the business idea itself. A name not only identifies you, but it can also serve to set you apart from your competitors and reflect your values. We asked some CEOs, entrepreneurs, and business owners about how they named their... Read More »

ABJ: New leader named at Austin advertising agency as founder exits »

Austin Business Journal
Chad Swiatecki Staff Writer- Austin Business Journal Door Number 3 advertising and branding agency of Austin has undergone a leadership change, with founder MP Mueller stepping aside after 20 years and turning the agency over to former executive creative director Prentice Howe. Howe worked at Door Number 3 for seven years before moving to the Doner advertising agency in Detroit, where he led accounts... Read More »

What Lies Ahead for Marketers »

Crystal balls rarely work in marketing. None of us can truly forecast what’s going to happen 10 days from now. But there are eight percolating trends that are worth noting. And all indications are that they’re here to stay. Tangible Brands Brands that deliver tangible experiences will break away from the pack. It’s about providing a tactile connection at every touch point. And companies are already... Read More »

Hipster Santa Makes AdWeek's AdFreak »

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The Secrets of 7 Successful Brands »

As seen on Entrepreneur.com
The Secrets of 7 Successful Brands By Paula Andruss Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Of course, that "magic" doesn't just happen by itself. From Warby Parker's sensible pricing and do-gooder ways... Read More »

How Fundraisers Can Successfully Use Video »

By Karen Reiner, for AFPnet.org
Karen’s article originally appeared on the Association of Fundraising Professionals’ website. Today, people perpetually use Instagram and social media and love the instant gratification they provide.  For nonprofits, this means that to connect with their target audiences, they must quickly achieve with a video on their website’s home page what telethons formerly allotted hours... Read More »

Are Businesses Hesitant to Connect With Hispanic Consumers? »

by MP MUELLER, The New York Times
January 18, 2013, 10:36 am Are Businesses Hesitant to Connect With Hispanic Consumers? By MP MUELLER Branded An insider’s guide to small-business marketing. As we learned in the recent presidential election, it’s always a good idea to connect with Hispanic Americans. In many parts of the country, this is as true in business as it is in politics. But for some reason... Read More »