Austin Business Journal
The Austin Business Journal goes toe-to-toe with big national business publications to compete for readers’ attention. Our charge: increase readership, drive event attendance and create a brand voice that distinctly separates the ABJ from the competitive set.
Door Number 3 recognized that no publication has their finger on the pulse of the Austin business scene like the ABJ. Yet the ABJ wasn’t declaring this to new audiences in a way that created fascination. With this, “Know Your Capital” was born —a campaign that differentiated them as the only news source delivering the inside scoop on the capital city’s business scene.