BIG LEAGUE WEEKEND

Challenge
____

When the founders of Birds Barbershop conceived Austin’s first rock and roll barbershop, they knew they’d be butting up against industry giants. As consumers, we’ve grown numb to one of two options for our cut and color: a pricey salon or a no frills experience from the likes of Supercuts. Birds was attempting to carve out a new mid-tier offering: amped up styling without the high prices. 

 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
JJ Gottsch, COO, Ryan Sanders Baseball
 

Solution
____
 
 

As a “Heretical Challenger,” Birds is a brand that redefines perspective by looking over the horizon and bringing people what they didn’t know they needed. We worked with Birds to structure an ethos – a neighborhood barbershop where you can sip a Shiner and get your split ends trimmed while listening to Pavement or Johnny Cash. The graphic system created by Door Number 3 reflected the spirit of a born legend and has allowed Birds to go forth and create an authentic, sustainable story – online and offline. 

 
Door Number 3 Birds Barbershop Redesign Website Brand Guidelines Advertising
Door Number 3 Birds Barbershop Website Redesign Advertising
Door Number 3 Birds Barbershop Website Redesign Advertising
Door Number 3 Birds Barbershop Poster Advertising
Door Number 3 Birds Barbershop Mural Advertising
Door Number 3 Birds Barbershop Signage Redesign Advertising
Door Number 3 Birds Barbershop Experiential Advertising DJ
Door Number 3 Birds Barbershop T-shirt advertising
Door Number 3 Birds Barbershop Interior Advertising


 

Results
____


Birds is a thriving, iconic Austin brand with eight locations and a national fan base. It has been recognized as a “Best Salon” by Elle and named one of “America’s Best Barbershops” by Maxim. Birds recently spread its wings by expanding into Houston.