Book Boot Camp
Here’s the dealio:Advertising agencies don’t care what classes you took in college. They don’t care how many thumbnails you drew. Or how many scripts you’ve written. All they want to see is one solid book that shows you have big ideas in the form of polished, finished ads. That’s where we come in. What is Book Boot Camp?Book Boot Camp is a fast-paced, 10-week course that guarantees portfolio pieces – which is all ad agencies want to see. This program is taught by real creatives at a real advertising agency. We know exactly what agencies are looking for and how to get you there. Yes, in just ten weeks. You’re gonna sweat copy. You’re gonna bleed type. You’re gonna shed bad ads and add huge campaign ideas to your book. After ten weeks, you won’t even recognize your new book – the new you. In the end, you’ll have solid proof that you can think intelligently, solve real client’s problems, write well, lay out a good-looking ad or be funny on command. And we’ll help make sure it happens. Who joins Book Boot Camp?Book Boot Camp is for aspiring Art Directors and Copywriters who are serious about a career in advertising; whether you’re about to graduate and want to add a few missing pieces to your existing book, or if you’re just starting out and want to get a jump on the competition. How Book Boot Camp works:On the very first day, the transformation begins. We’ll assess where you are; what should stay in your book, what you should finesse more, what needs to go entirely. We’ll identify strengths and weaknesses in your book and outline a plan: From there, we will: • Teach you how to turn decent thoughts into big ideas • Broaden your clients, media executions, looks/tones • Help you add at least two new campaigns or pieces to your book • Push your writing; entertaining headlines, tags and copy • Push your art direction; smarter type, color, layouts • Give you the edge on your peers/competition • Deliver insight into how a real ad agency works • Show you the in’s and out’s of the industry to help you get your first job faster Be prepared to put in a lot of outside hours. You may be assigned a partner in class. You may need to find one on your own. You may receive individual assignments. It all varies. Each week, you’ll present your work to the class the way you would a real client. You’ll receive feedback and personal attention from our instructors. In the end, how good your book is depends on how hard you work, just like the ad industry itself. In week ten, you present your final portfolio to a Creative Director and a panel of Advertising Executives in a mock interview that helps you prepare for the real deal. If you’re looking for a grade, you won’t find it here. However, if you’re looking for a solid book, and eventually a job in a really fun industry, you’ve come to the right place. When is Book Boot Camp?Class meets every Wednesday at Door Number 3 for ten weeks from 6 p.m. to 9 p.m. The first official day of class is Wednesday, February 10th. How much does Boot Book Camp cost?This intense, fun and highly rewarding 10-week course is just $395. Remember, you’re investing in your advertising career. It’ll pay for itself in a few hours once you land your first ad gig. I’m sold! How do I join?Easy: 1. Apply.Download, print and complete the Book Boot Camp Application (Note: space is limited. First come, first serve.) 2. Submit.Bring the following items to Door Number 3’s office by January 27th: • Your completed application 3. Whip.We’ll contact you and confirm receipt of your application, then we get Want to reserve a spot?Let us know you’re coming and we’ll try to save you a seat. LocationClass is held at Door Number 3’s headquarters: PaymentPlease make checks payable in the amount of $395 to: Door Number 3. In the memo line, please write “Whip it good.” Sorry, checks are non-refundable. Schedule:January 27, 2010 Our instructors will spend the next couple of weeks evaluating your book as is and make detailed notes, comments, suggestions on the work. We will recommend book pieces to either keep or discard, and outline a plan for you over the next ten weeks. February 10, 2010 Feb-April April 14, 2010 April 21, 2010 Meet our instructors:Book Boot Camp is lead by Taylor Harkey, Senior Art Director, and Phil Davies, Senior Copywriter at Door Number 3. Their combined 14+ years of advertising includes experience working on national brands such as: BMW, Southwest Airlines, AT&T, Air Force, Chili’s and BlackBerry, as well as Dallas Stars Hockey, Texas Rangers Baseball, Austin Humane Society, The Blood Center of Central Texas and The Alamo. Their work has been recognized by: Communication Arts, AdCritic, AdWeek, AdFreak, ADDY Awards, BrandWeek, Creativity, Effie Awards, ShowSouth, New York Times, New York Film Festival, Dead Radio Contest and Webby Awards. Taylor and Phil both graduated from The Creative Circus portfolio school in Atlanta, GA. They are offering their $60K education to today’s local, Texas-based ad students with the hope of helping them improve their portfolios and chances of landing their dream job in advertising. Questions?Art Directors, contact Taylor: tharkey@dn3austin.com |
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