Heads of State Campaign + Kinky Friedman kickoff
 

While Texas gubernatorial candidates Rick Perry and Bill White sling mud at each other from their respective campaign headquarters, a small Georgetown, Texas company, Cow Wow, partnered with Door Number 3 to unite the two politicians – and mount them on the back of a 16-foot trailer. The result is a new “Moovement,” called the “Heads of State” campaign, featuring six-foot terra cotta busts of Rick Perry and Bill White, with hair of flowering ivy. The public is invited to text or vote online for the candidate with the better “hair.” Door Number 3’s guided the entire creative process, from initial branding to event planning. Work included an online hub with a website, Facebook page, and Twitter account; various collateral and signage displayed on site; and various PR and social media initiatives. For the launch, Texas icon Kinky Friedman was on hand to give a ceremonial “hair” cutting.

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