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Increase tourism revenue and visitors to the Dallas/Fort Worth area. Market the exciting, diverse and rich offerings of the region as a travel destination. Make overwhelming “metroplex” feel personalized and digestible to tourists. Reveal unknown, desirable features and assets of the area.
We began by renaming the 32-county region and then dividing it by activity and area of personal passion, versus solely by city or region. The result: a one-of-a-kind, interactive vacation planning experience at visitdallas-fortworth.com. Travelers can choose from over a dozen tours created by area insiders – from “Art Attack” to “Foodie” to “All About Kids.” Or they can build their own unique tour by dropping destinations directly into their suitcase. Once finished, they just map, print and go.
Dallas/Fort Worth-Arlington was ranked the #1 leisure tourist destination in Texas in 2008.