Dallas Stars: Empty Cup
 

Campaign for the Dallas Stars Hockey Club. “Come Into the Cold” invites people to experience a sporting event that’s unlike any other. Shortly after its launch, it became one of the most talked about campaigns in NHL history. From ESPN’s “Around the Horn” to the front page of the LA Times sports section, the campaign’s edgy voice sparked a national dialogue. The Stars went on to enjoy one of its most profitable and winningest seasons ever.

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