“Coupon book” for the Hyatt Regency Hill Country Resort and Spa
Develop a creative and ownable branding campaign. Attract regional transient travelers to the resort during low seasons. Maximize relationships with meeting planners. Heighten awareness for resort amenities to increase incremental revenue.
We decided to draw a strategic line in the sand. After all, there are Hill Country hotels. And then there’s the first-ever Hill Country resort experience. Family Stay More, Play More packages were created and a comprehensive media plan was rolled out, supported by print, online and multiple direct mail drops. Stunning and captivating new photography and messaging carried the campaign – and the resort – into a whole new era.
Seven months into the campaign, the Hyatt Hill Country has differentiated itself in a competitive San Antonio marketplace.
Total website visits up 36%.
Family Stay More, Play More package is on pace to surpass the goal of 7,500 room night bookings.
Direct mail generated over $77,000 in revenue.
Door Number 3’s media department negotiated added value (free placement) equal to 10% of the annual media budget.