Coupon Book
 

“Coupon book” for the Hyatt Regency Hill Country Resort and Spa


Case Study:



Objective:

Develop a creative and ownable branding campaign. Attract regional transient travelers to the resort during low seasons. Maximize relationships with meeting planners. Heighten awareness for resort amenities to increase incremental revenue.

Execution:

We decided to draw a strategic line in the sand. After all, there are Hill Country hotels. And then there’s the first-ever Hill Country resort experience. Family Stay More, Play More packages were created and a comprehensive media plan was rolled out, supported by print, online and multiple direct mail drops. Stunning and captivating new photography and messaging carried the campaign – and the resort – into a whole new era.

Results:

Seven months into the campaign, the Hyatt Hill Country has differentiated itself in a competitive San Antonio marketplace.

Total website visits up 36%.

Family Stay More, Play More package is on pace to surpass the goal of 7,500 room night bookings.

Direct mail generated over $77,000 in revenue.

Door Number 3’s media department negotiated added value (free placement) equal to 10% of the annual media budget.

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