Marfa: Warhol
 

Door Number 3 has created a campaign for the dusty Southwest Texas town turned art destination darling — Marfa. The “Welcome to Marfa, Texas: It’s Out There” campaign focuses on the juxtaposition of high art and small town Texas life. It’s Old West meets SoHo. All imagery was shot on location in Marfa by Eric Kiel of Idaho. The print, poster and direct mail campaign was created to spur travel and tourism interest in the town of 2,121 people about 190 miles southeast of El Paso.

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