Door Number 3 has launched a multi-faceted advertising campaign to build anticipation for Austin’s new professional hockey team. The campaign for the Dallas Stars top affiliate team features high-impact outdoor messaging including unique 14′ × 48′ billboards the likes few have ever seen. A giant, custom-built 45-foot hockey stick runs from the ground, all the way up the board pole, the apparatus that holds the actual billboard in place. The hockey stick, which is built of wood and vinyl, is so large it required a custom-built pop-out extension and stabilizing framework. The Texas Stars will play at the new 7,000-seat Cedar Park Event Center, which will open in the fall of 2009 to coordinate with the beginning of the Texas Stars first season in Austin.