Business people are just that - people. And this seems to be the forgotten insight when it comes to the majority of B2B advertising. Sure, the objective is to speak to companies and deliver ROI. But we're talking to people first. People who drive a car, pay a mortgage, go to the movies and floss shirtless in front of the mirror.

At Door Number 3, we help clients better understand their customers, accelerate business cycles, increase higher-margin sales and, ultimately, build their brand. This process begins by steeping ourselves in our clients' businesses, their singular nomenclature, unique assets and personality. We then draw a direct line between what rises to the top and what their customers' want. From there, a bulletproof strategy is created and emotionally driven work is launched. We call it B2B advertising with a P2P soul. Because in this game, connecting businesses starts by connecting people.