15 years of patient recruitment success.
For 15 years, Door Number 3 has helped clients lower patient recruitment costs while meeting or beating enrollment goals. We use a combination of innovative creative, targeted media buying and built-in tracking mechanisms to deliver the strongest, most cost-effective recruitment appeal possible. Each client's patient recruitment mix is customized to best meet your needs, integrating feasibility studies, public relations, direct mail, advertising and physician relations.
Innovative Creative
An overwhelming number of messages for everything from lawn services to sneakers flood consumers in today's marketplace. Strong creative saves time and money by breaking through the ad clutter and connecting with your target audience. In addition, high production values convey the impression of a quality organization that can be trusted. Our results prove the value of strong creative in delivering patients quickly.
Targeted Media Buying
Step 1 - Define your target audience
What is their race, age, gender, insurance status? If you know who you're talking to, you can create a message that will resonate with them.
Step 2 - Research the media habits of your target audience
Do they read the paper? Watch TV? Who are their favorite deejays? Print is good to reach an older demographic, while the Internet is a primary information source for people under 40.
Step 3 - Allocate budget to appropriate media in most cost-effective manner
Once you know whom you're talking to and where to find them, you can determine how to maximize available dollars. Radio and cable TV allow niche marketing with low production costs, which can boost tight budgets. TV is also good for maladies requiring visual support to explain or educate.
Step 4 - Tracking critical success factors
Built-in tracking mechanisms allow us to make quick adjustments to a media buy, as well as collect data for future buys. We examine a variety of components, such as: Which media sources and day parts deliver the highest response?
Do respondents from particular programs or media have high or low screening and patient conversion rates?
What's going on in the news to affect TV-watching habits?
What's the seasonality of various advertising media?
Phase I-V Recruitment Services
  • Market-by-market evaluation of potential patients
  • Integrated patient recruitment plan development
  • Physician and patient outreach programs
  • Patient information videos
  • Phone script development
  • Training and supervision of call center personnel
  • Daily and weekly response tracking reports
  • Targeted Hispanic market outreach/bilingual capabilities