drunken sailor spirits
Drunken Sailor came to Door Number 3 seeking wallet share and mindshare as they positioned for growth throughout the Eastern United States. As part of this push, their founders sought a unified campaign for their Irish Whiskey and Spiced Rum that would get noticed by distributors and bar patrons alike.
One part Ernest Hemingway and one part Seth Rogan, Door Number 3 created a contemporary voice inspired by the tall tales of drunken sailors. “Live Legendarily” positions Drunken Sailor as the go-to spirit for those seeking a top shelf whiskey or rum with a side of salty storytelling. Campaign elements include on-premise advertising, sales collateral, branded apparel and social media.
With a strong brand positioning and an unmistakable brand voice in place, Drunken Sailor continues to gain distribution and grow wallet share across the Eastern seaboard.