Heartwater came to us with a distinct vision: to create a platform in which people across the world could share in each other's experiences, differences and struggles to facilitate trust and recovery from the universal ailment of the human condition. They needed branding that would create trust and inspire others to flock to Heartwater to share their stories and create a movement building up to the launch of their branded eponymous bottled water.
Discovery sessions and market research led to distinctive positioning that set Heartwater apart from comparable platforms. Centered around a powerful positioning statement and reasons to believe, Door Number 3 created a Brand Book that would serve to align Heartwater's visual identity with messaging and outline an executable social media strategy, ultimately aiming for growth.
The rebranding of Blanco Vista led to higher conversions and a 25% increase in year-over-year on-site traffic. Additionally, two new builders have joined the Blanco Vista portfolio, turning a little-known community off I-35 into a thriving, masterfully planned community at the epicenter of America's hottest residential corridor.