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The Empowered Challenger Playbook


 

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The Empowered Challenger Playbook


 

HOT OFF THE PRESS

ORDER NOW ON AMAZON!

 

EMBRACE YOUR
CHALLENGER-ABILITY

Challengers are not simply chasing number one in their category.

They migrate culture. Change the vernacular. Turn predictability inside out. In essence, a challenger brand does not just break the rules. They change the game.

Competition goes beyond competitors. Obstacles are sometimes more detrimental. Everything must be considered during your brand’s development if you want to become what we call an Empowered Challenger. In other words, being the challenger that succeeds.

 
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The power of belief


Never underestimate the power of belief.

Belief is the first step to bringing out your challenger within. Belief in why you do what you do. Belief determines your business goal and helps you avoid obstacles. Belief exudes a persona that evolves customers into advocates. When they believe what you believe, you can’t be defeated. 

The power of belief


Never underestimate the power of belief.

Belief is the first step to bringing out your challenger within. Belief in why you do what you do. Belief determines your business goal and helps you avoid obstacles. Belief exudes a persona that evolves customers into advocates. When they believe what you believe, you can’t be defeated. 

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Slingshot


Be the one with the slingshot.
The most legendary challenger was a little guy named David. He picked up five stones to battle Goliath. Here are five stones to battle your giant. Empowered challengers have multiple personalities. They need them. They fight on multiple fronts. 

Slingshot


Be the one with the slingshot.
The most legendary challenger was a little guy named David. He picked up five stones to battle Goliath. Here are five stones to battle your giant. Empowered challengers have multiple personalities. They need them. They fight on multiple fronts. 

 

Which CHALLENGER personalities do you have?