Challenger Toolbox


Challenger Toolbox

It's Time to Segment Your Millennial Audience

It's Time to Segment Your Millennial Audience

There are certain things you just don't hear people say. You don't hear anyone say they are going hunting for “animals." So why do marketers keep saying they are targeting “millennials?” 

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Programmatic Ad Buying & the Ever-Changing Consumer

Programmatic Ad Buying & the Ever-Changing Consumer

Programmatic has helped make a media buying process that was done manually more efficient by removing the need for human negotiations, manual insertion orders and any human error that could happen. Humans...so passé...

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Snapchat on a Shoestring

Snapchat on a Shoestring

When we hear “advertise on Snapchat,” most of us in the industry think, “out of my marketing budget.” So what’s a challenger brand to do? Change the rules, of course.

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You Can't Build a Tribe Without User-Generated Content

You Can't Build a Tribe Without User-Generated Content

Much like how we’ll match our own behavior to those around us, we like to know that other people are buying certain products or services before we buy in ourselves. Challenger brands build tribes of customers that think the way they do.

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Leveraging Data To Outthink Your Competition

Leveraging Data To Outthink Your Competition

Information is one our most valuable commodities. It is no longer a luxury, but rather a necessity, to incorporate data into your marketing campaigns. As digital marketing grows, the amount of data available grows, too.

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