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Adweek
Agency profile from October 17, 2011.
Click here for a larger version.
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by MP MUELLER, The New York Times
August 28, 2011, 3:16 pm
The Power and Glory of Cheesy TV Commercials
By MP MUELLER
Branded
An insider’s guide to small-business marketing.
I recently saw a list of cheesy local TV commercials that got me laughing and thinking. Why exactly do these spots have such a time-honored place in our culture?
In Corpus Christi, Tex., where I grew up, the high priest of the...
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Agency launches “Access Granted” campaign
Austin, TX (September 7, 2011)
Door Number 3, a nationally-respected boutique branding agency, has launched “Access Granted”, an advertising campaign for the Dallas Cowboys Stadium Tours. The campaign is designed to promote and further brand the Cowboys Stadium’s VIP, Self-guided, Group, and Art tours.
Cowboys Stadium, the world’s largest domed sports and entertainment facility, and home to the NFL’s...
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Pets in the workplace
Door Number 3 was recently featured in a segment on KSAT about bringing pets to work. Watch the video.
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By Suzanne Kyba, Vice President, Brand Strategy for Door Number 3. From The Game Changers, a Troyanos Group, Ltd. Publication.
Today’s brand evangelists are right under our noses, but lack of foresight and keystrokes keep them at an unsafe distance. This army of believers holds the keys to the future, and they are willing to share that power IF we do one simple thing – ask for it.
For about the past 15 years, one of the greatest challenges of my job has been to identify, profile, prioritize and locate the invaluable and often...
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Sports Business Journal (August 30 - Sept 5 Issue)
By Prentice Howe
Congratulations, Wizards. You’ve got your man. In John Wall, you have the total package: A versatile point guard with freakish athleticism, he has great lateral quickness, can create his own shot, and get to the free throw line. But wait, there’s more. Wall’s got a face the camera will love, and he’s well-spoken, which means Washington’s marketing department is just as thrilled with...
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Walking The Neighborhood Collecting Sticks
Original article
If you have a degree in what field is it?
I have a BA in advertising from Southern Methodist University in Dallas.
If you could choose one person to work with (outside your own agency), who would it be?
As a mentor, Bart Cleveland of McKee Wallwork Cleveland. He brings big thinking to small settings and champions great work. As a peer, my former partner, Reece Hoverkamp. He left Secret...
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Liquid Compost Maker Asks Public to Vote for Candidate with Best “Hair” In Its “Heads of State” Campaign
Austin, TX (9.17.10) – While Texas gubernatorial candidates Rick Perry and Bill White sling mud at each other from their respective campaign headquarters, a small Georgetown, Texas company, Cow Wow, decided to unite the two politicians – and mount them on the back of a 16-foot trailer. Cow Wow, a liquid compost product, is launching a “Moovement,” called the “Heads of State” campaign, featuring six...
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When Oil Spills, Your Brand Slips and Falls
For over 50 days now, as many as 60,000 barrels of oil per day have been pouring into the Gulf. To stop it, BP has tried everything their petroleum-filled brains can think of: building a large containment dome, forcing rubber pieces into the...
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Prentice Howe, our exec creative director took to the ESPN airwaves in Austin on May 25th to riff with their morning DJs about the new Nike commercial created for the World Cup tournament. Take a listen
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The Alamo was the site of a historic thirteen-day siege in the quest for Texas’s independence from Mexico in 1836. Nearly 200 Texans and Tejanos defended the San Antonio mission from more than 2,000 Mexican soldiers, culminating in a battle on March 6, 1836 during which all the defenders lost their lives. Today, it’s a symbol of heroic struggle against impossible odds—a place where people made the...
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Houston Chronicle, By Purva Patel
AUSTIN — Last year, Travis Skweres shelled out a few hundred dollars to attend South by Southwest, hand out T-shirts and let fellow techies know about the fledgling startup he co-founded.
This year, he hired someone to dress up as a panda and wear the company T-shirt outside the convention center where the digital media conference and music festival is being held.
“It’s a fun way to get our name...
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Written by Prentice Howe, Creative Director, for Promo Magazine.
Enduring brands are never idle. They are ever changing, ever morphing, ever adapting. They cause trends and get caught chasing them, too, both as victor or victim. Yes, the long journey of a brand is an interesting study, and one of the more intriguing treks of late is IZOD.
If you’re over 35, you think of IZOD as a page straight out of The Preppy Handbook. IZOD conjures up images of a guy named...
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The Alamo, Austin Film Fest, Izod
Tracking IZOD: Goodbye 80's, Hello Indy
Our own Prentice Howe is now a regular columnist for PromoMagazine.com. His first column appeared February 25th and he riffed on the rebirth of the IZOD brand.
Enduring brands are never idle. They are ever-changing...
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by Mark Oliver
“Remember the Alamo” is one of the oldest slogans in American life. As such, it’d be pretty embarrassing for the people who now run the Alamo as a historical attraction if people forgot about the place. A campaign by Austin, Texas-based agency Door Number 3 aims to generate fresh interest in it. Created on behalf of the Daughters of the Republic of Texas, the volunteer...
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Editorial Board
It’s time maybe the last time, and this time with the admirable input of an Austin ad agency for another shot at finding a way to keep Texas’ most hallowed shrine an admission-free attraction under the sometimes questionable oversight of the Daughters of the Republic of Texas.
The Alamo needs your help.
“Bowie defended it with a knife. Now all you need is a ballpoint...
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San Antonio Icon and National Treasure Partners with Door Number 3
Austin, TX (2.24.10) – Door Number 3 has launched the first-ever marketing campaign for one of the country’s most cherished shrines and treasures, The Alamo. This monumental integrated marketing campaign, which includes a new official logo, is designed to drive membership and increase visitors.
The Door Number 3 campaign will brand and promote The Alamo’s new membership group, The Allies of The Alamo...
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by Brian Gaar
Last year, M.P. Mueller read that the Alamo needed help designing a logo.
Not the Alamodome. Not Alamo Rent A Car. The real Alamo.
So Mueller, who is president of Austin advertising agency Door Number 3, called the Daughters of the Republic of Texas, the nonprofit group that operates the historic landmark in San Antonio.
Their response surprised her.
“They said, ’Everybody...
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The Blood Center of Central Texas has found a novel way to refashion blood-donation campaigns, which prey on people’s guilt and fear. The solution: use humor to entice people to give it up.
Created by the Austin, Texas, agency Door Number 3, the quirky campaign still uses guilt as a motivator — but in a different way. All four 30-second TV spots offer people a way to make amends for their...
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Like many companies, Door Number 3, an Austin-based advertising agency, has been feeling the effects of the recession. In the past year and a half, several of the firm’s long-term clients have reduced their advertising budgets. Because business was slow and employees were idle, M.P. Mueller, the company’s president, decided to ramp up the agency’s pro bono efforts. “We have...
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