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What Lies Ahead for Marketers »

Crystal balls rarely work in marketing. None of us can truly forecast what’s going to happen 10 days from now. But there are eight percolating trends that are worth noting. And all indications are that they’re here to stay. Tangible Brands Brands that deliver tangible experiences will break away from the pack. It’s about providing a tactile connection at every touch point. And companies are already... Read More »

Hipster Santa Makes AdWeek's AdFreak »

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Door Number 3 Launches Humorous Statewide Campaign for Texas.gov »

Door Number 3, an Austin-based indie ad agency, has launched a statewide ad campaign for client, Texas.gov to drive people online to renew their driver license and vehicle registration. The humorous campaign plays off the benefits of Texans renewing their driver license and car registration via Texas.gov:  there is never a line or a wait(,) so folks may just feel like a VIP.  In “Mom”... Read More »

The Secrets of 7 Successful Brands »

As seen on Entrepreneur.com
The Secrets of 7 Successful Brands By Paula Andruss Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Of course, that "magic" doesn't just happen by itself. From Warby Parker's sensible pricing and do-gooder ways... Read More »

How Fundraisers Can Successfully Use Video »

By Karen Reiner, for AFPnet.org
Karen’s article originally appeared on the Association of Fundraising Professionals’ website. Today, people perpetually use Instagram and social media and love the instant gratification they provide.  For nonprofits, this means that to connect with their target audiences, they must quickly achieve with a video on their website’s home page what telethons formerly allotted hours... Read More »

Super Bowl Commercial Review with Tim Smith »

Best and Worst Spots Discussed on Fox's Local Morning Show
Click here to watch our very own Tim Smith chop it up with Katherine Kisiel on Fox’s Good Day Austin.

Are Businesses Hesitant to Connect With Hispanic Consumers? »

by MP MUELLER, The New York Times
January 18, 2013, 10:36 am Are Businesses Hesitant to Connect With Hispanic Consumers? By MP MUELLER Branded An insider’s guide to small-business marketing. As we learned in the recent presidential election, it’s always a good idea to connect with Hispanic Americans. In many parts of the country, this is as true in business as it is in politics. But for some reason... Read More »