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21 Entrepreneurs Explain How They Came Up With Their Business Name »

Originally published by HEARpreneur What’s in a name? Would a rose called by any other name sell just as well? Coming up with a name for your business is just as important as the business idea itself. A name not only identifies you, but it can also serve to set you apart from your competitors and reflect your values. We asked some CEOs, entrepreneurs, and business owners about how they named their... Read More »

ABJ: New leader named at Austin advertising agency as founder exits »

Austin Business Journal
Chad Swiatecki Staff Writer- Austin Business Journal Door Number 3 advertising and branding agency of Austin has undergone a leadership change, with founder MP Mueller stepping aside after 20 years and turning the agency over to former executive creative director Prentice Howe. Howe worked at Door Number 3 for seven years before moving to the Doner advertising agency in Detroit, where he led accounts... Read More »

Door Number 3’s MP Mueller Transitions Agency Leadership »

Launched 20 Years Ago, Agency Founder Turns Door Number 3 Over to Prentice Howe
After twenty years of success, Door Number 3 agency founder, MP Mueller, is walking out the door she hinged, excited for the agency’s future and her next chapter. MP started the agency working out of the bedroom of her home at the time in Elgin, Texas, bouncing an infant on her knees. Two decades later, complete with office and life transitions, she is handing off her business baby, the award-winning... Read More »

What Lies Ahead for Marketers »

Crystal balls rarely work in marketing. None of us can truly forecast what’s going to happen 10 days from now. But there are eight percolating trends that are worth noting. And all indications are that they’re here to stay. Tangible Brands Brands that deliver tangible experiences will break away from the pack. It’s about providing a tactile connection at every touch point. And companies are already... Read More »

Hipster Santa Makes AdWeek's AdFreak »

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Door Number 3 Launches Humorous Statewide Campaign for Texas.gov »

Door Number 3, an Austin-based indie ad agency, has launched a statewide ad campaign for client, Texas.gov to drive people online to renew their driver license and vehicle registration. The humorous campaign plays off the benefits of Texans renewing their driver license and car registration via Texas.gov:  there is never a line or a wait(,) so folks may just feel like a VIP.  In “Mom”... Read More »

The Secrets of 7 Successful Brands »

As seen on Entrepreneur.com
The Secrets of 7 Successful Brands By Paula Andruss Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites. Of course, that "magic" doesn't just happen by itself. From Warby Parker's sensible pricing and do-gooder ways... Read More »