CEDRA: Get Your Drug On

June 18, 2008

Invent your own miracle drug

Taking a slight jab at the often mind-boggling pharmaceutical ads, Austin, TX agency Door Number 3 is promoting medical research firm Cedra by letting you create your own fake pharma drug to advertise.

As muzak plays in the background, along with random voices that are seemingly coming from a hospital, the site invites visitors to go through a five-step process to create their drug. Choose from a pill, ointment or drops, then select a trio of ailments your drug cures. From there users enter a series of Mad Libs-styled terms and voila, your new print ad is ready.