Door Number 3 Gives Austin’s Humane Society a New Look

Rebranding Effort Designed to Educate and Help Raise Funds

Austin, TX (9.28.09) – Door Number 3 has launched an exciting rebranding campaign for the Austin Humane Society. A major component of the rebranding initiative is a new, elaborate website that will serve as an educational tool designed to drive adoptions, and increase the number of donors and volunteers.

The new website will be unveiled in early November, just prior to the Society’s popular annual fundraiser, Rags to Wags, an exclusive pet fashion show that raised over $250,000 last year.

For several months, Door Number 3 has been redeveloping the Austin Humane Society brand, honing the organization’s messages so the local community can further understand the Society’s goals, programs, and needs.

Besides the website, and sharpening the Society’s messages, Door Number 3 is also creating a new logo for the organization and new collateral materials. The new logo will be finalized and made public during the Rags to Wags fundraiser.

“The Austin Humane Society is the premier shelter in Central Texas, providing a lifetime commitment to their animals and animal lovers,” said Suzanne Kyba, Principal and Director of Account Services at Door Number 3. “The organization receives no financial assistance from any level of government. While the new website will first-and-foremost push pet adoptions, it will also be designed to make donations and volunteerism easy for individuals and local businesses, so that the Humane Society can continue to do the great, heartfelt work it does.”

The 4th annual Rags to Wags fundraiser will take place on November 14 at the Hyatt Regency Austin. For more information visit http://www.austinhumanesociety.org and click on the EVENTS tab.

About the Austin Humane Society (AHS) – The Austin Humane Society (AHS) is Austin’s only 501©-3 nonprofit, no kill pet adoption center dedicated to making our community a better place for people and pets by placing more cats and dogs into caring, responsible homes each and every year. Our shelter is supported by individuals and businesses in our community, a strong infrastructure of partners, and animal welfare alliances. AHS receives no funds from national, state or local government entities. Formed in 1952, the AHS has served the community for over 50 years. Each year, AHS finds homes for over 2500 cats and dogs, receives over 32,000 visitors, and has a dedicated Board of Directors, advisors, staff and over 450 volunteers. For additional information about the Austin Humane Society, log on to http://www.austinhumanesociety.org/ or call 512.646.7387, Ext. 110

About Door Number 3 (www.dn3austin.com) – Since its beginning in 1994, indie-shop, Door Number 3 has unlocked and unleashed its unique style of advertising and branding for clients from coast to coast. While respecting standard practices and appreciating proven methods, the maverick boutique shop goes far beyond causing consumer reaction. Instead, Door Number 3 influences behavior. Based in culturally and creatively rich Austin, Texas, the award-winning advertising, media and interactive agency represents a diverse stable of clients including The Alamo, the Dallas Stars, Aramco, Hyatt Regency Hill Country Resort and Spa, Habitat for Humanity, The University of Wyoming, Dallas/Fort Worth Area Tourism Council and CEDRA Corporation. Door Number 3 has been named one of fifty Central Texas Businesses to be named "Best Places to Work” by the Austin Business Journal.
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