Door Number 3 Scores With Dallas Cowboys Stadium

Agency launches “Access Granted” campaign

Austin, TX (September 7, 2011)

Door Number 3, a nationally-respected boutique branding agency, has launched “Access Granted”, an advertising campaign for the Dallas Cowboys Stadium Tours. The campaign is designed to promote and further brand the Cowboys Stadium’s VIP, Self-guided, Group, and Art tours.

Cowboys Stadium, the world’s largest domed sports and entertainment facility, and home to the NFL’s Dallas Cowboys, hosts guided tours that allow people the opportunity to experience and learn about one of our most engaging architectural marvels.

“Of course, one of the biggest draws of Dallas Cowboys Stadium is the football field with the famous star at the fifty-yard line,” said MP Mueller, president of Door Number 3. “However, there’s so much more to the magnificent facility than football. Cowboys Stadium appeals to people of all interests including art and education. The campaign Door Number 3 created matches Cowboys Stadium’s uniqueness and innovative design, and we’re excited to introduce all that it has to offer to a much wider audience.”

The initial stage of the campaign includes print and radio advertisements, which targets the Dallas / Fort Worth market. To coincide with the print and radio work, Door Number 3 is also executing an extensive online advertising initiative.

About the Cowboys Stadium Tours

Self-Guided Tours

- Gives fans access to the most popular areas of Cowboys Stadium.
- Tour begins in the Cowboys Stadium Pro Shop. Tour includes access to the field, the Cowboys and Cheerleaders locker room, the Miller Lite Club and the post-game interview room.
Guides are stationed in each area to provide visitors with information questions to answers.
- Visitors are invited to throw passes, run around and take pictures while on the field. A photo station is at midfield for fans to get their picture taken on the famous Dallas Cowboys star.

VIP Tours

- With small group sizes and additional tour stops, the VIP Guided Tours are the ultimate Cowboys Stadium tour experience.
- Guides meet fans in the Pro Shop to leads visitors on the VIP Guided Tour.
- Beginning at the Main Club, tour stops include a private suite, the radio and print media press boxes, the Cotton Bowl offices, the Dr Pepper Star Bar and the Ford Motor Company Fountain.
- The guide then takes fans to the event level to experience all the elements of the Self-Guided Tours.

Art Tours

- Of the most unique features of Cowboys Stadium is its collection of museum quality contemporary art, which wonderfully enhances the iconic architecture of the building. Art enthusiasts and sports fans alike can expect to be dramatically impressed by the intellectually penetrating works of these esteemed artists.
- The Art Tour is a creative and educational opportunity for all ages. Throughout the tour, visitors explore many different areas of the stadium including the Main Concourse and club locations to see these monumental pieces. Two types of Art Tours are available: Art Audio Tours and Guided Art Tours.

More About Cowboys Stadium Tours

Cowboys Stadium is more than the home of the Dallas Cowboys, it’s a world of facts and figures about the world’s largest domed structure, an art museum, a classroom. The things you can do inside Cowboys Stadium are endless, and with Cowboys Stadium Tours, you can experience them all. Cowboys Stadium offers tours that will appeal to people of all interests and ages, and tours are available daily. Take an afternoon to throw the ball on the field or admire the works of art displayed throughout the stadium. With Cowboys Stadium Tours, there is something for everyone. http://stadium.dallascowboys.com/tours/tourInfo.cfm

About Door Number 3

Since its beginning in 1994, indie-shop, Door Number 3 has unlocked and unleashed its unique style of advertising and branding for clients from coast to coast. While respecting standard practices and appreciating proven methods, the maverick boutique shop goes far beyond causing consumer reaction. Instead, Door Number 3 influences behavior.

Based in culturally and creatively rich Austin, Texas, the award-winning advertising, media and interactive agency represents a diverse stable of clients including The Alamo, Dallas Stars Hockey, Habitat for Humanity, Austin Film Festival, The University of Wyoming, Dallas/Fort Worth Area Tourism Council and Texas.gov. Door Number 3 has been named one of fifty Central Texas Businesses to be named "Best Places to Work” by the Austin Business Journal.