Door Number 3 To Launch Adventurous Campaign for the University of Wyoming

Campaign to tout in the wild and in the classroom experiences
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Austin, TX (9.11.08) – Indie-shop, Door Number 3 will launch an integrated advertising campaign for the University of Wyoming. The multi-tiered campaign, which runs September to December, targets high-school juniors and seniors as well as their parents, using the “For Adventurous Minds” tagline.

The University of Wyoming is a highly respected educational institution. Located in southeastern Wyoming’s rugged mountains and high plains, UW is also known for offering students a true adventure in exciting outdoor activity. To take full advantage of the university’s unique locale, UW offers an Outdoor Adventure Program, where students participate in activities such as rock climbing, canoeing, bouldering, hiking, mountain biking, fly fishing, caving, white water kayaking, snoeshowing, snowboarding, avalanche rescue, scuba diving and ice climbing.

“Just outside the University’s doors is an action-packed experience waiting to happen,” explained M.P. Mueller, Door Number 3’s president. “Our ‘For Adventurous Minds’ campaign is designed to show prospective students that the University of Wyoming isn’t just a school – it’s an outdoor and academic adventure of a lifetime.”

The campaign includes direct mail, online banner ads, movie theatre advertising, radio, mall advertising (kiosks, door clings and table tents), and strategic poster placements. The campaign will run in Billings, MT and Rapid City, SD. The goal of the campaign is to drive the target audience to the University of Wyoming’s website (www.uwyo.edu), obtain more information on prospective students, and schedule campus tours.

The radio campaign will begin in mid-September, and will run on three stations per market. The mall advertising starts early October, with the movie advertising launching in mid-October and concluding the first week of December. The online campaign will launch via an ad network that geo-targets websites in both markets with a mix of destinations that parents (i.e. news stations) and their kids (i.e. InStyle, MTV) visit.

The University of Wyoming has been a Door Number 3 client for over eight years. “We are thrilled to be working with DN3 once again,” said Noah Buckley, UW’s director of admissions. “They are pros at understanding how we can reach our target audience in a way that is unique and fresh.”

About the University of Wyoming
UW provides its 13,000 students more than 180 programs of study at the undergraduate, graduate, and professional levels; an outstanding faculty; and world-class research facilities —all set in Laramie, and against the idyllic backdrop of southeastern Wyoming’s rugged mountains and high plains. UW offers big university resources and experience with a small university atmosphere.

About Door Number 3 (www.dn3austin.com)
Since its beginning in 1994, indie-shop, Door Number 3 has unlocked and unleashed its unique style of advertising and branding for clients from coast to coast. While respecting standard practices and appreciating proven methods, the maverick boutique shop goes far beyond causing consumer reaction. Instead, Door Number 3 influences behavior. Based in culturally and creatively rich Austin, Texas, the award-winning advertising, media and interactive agency represents a diverse stable of clients including The Dallas Stars, Hyatt Regency Hill Country Resort and Spa, The Texas Rangers, Habitat for Humanity, The University of Wyoming, Dallas/Fort Worth Area Tourism Council and CEDRA Corporation.

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