Without ads, you'd quickly forget the Alamo

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by Mark Oliver
“Remember the Alamo” is one of the oldest slogans in American life. As such, it’d be pretty embarrassing for the people who now run the Alamo as a historical attraction if people forgot about the place. A campaign by Austin, Texas-based agency Door Number 3 aims to generate fresh interest in it. Created on behalf of the Daughters of the Republic of Texas, the volunteer organization that acts as custodian of the old fortress, ads direct readers to the Alamo’s Web site. Of course, the ad shown here (click to see the full version) could have the additional effect of renewing interest in Davy Crockett hats, which readers of a certain age will recall as one of the great fashion sensations of the mid-1950s. One can only hope.