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The Secret of Neuromarketing: Go for the Pain »

by MP MUELLER, The New York Times
Door Number 3 President is a regular contributor and blogger for The New York Times. Click here for the latest post about finding effective advertising in surprising places.

Door Number 3's "Stop the Choddy" Wins Webby »

Austin, TX (September 7, 2011) Door Number 3, a nationally-respected boutique ad agency, received an Official Honoree Webby Award for its popular initiative Stop the Choddy. Of the 10,000 entries submitted to the 16th Annual Webby Awards, fewer than 15% were distinguished with the honor. Specifically, Stop the Choddy won in the website humor category, which recognized only six winners from entries... Read More »

Cow Wow Heads of State on Leno »

Stuff from Ebay Segment on the Tonight Show
Door Number 3 client Cow Wow’s giant Rick Perry head, from the Heads of State campaign, was featured on a “Stuff from Ebay” segment on the Tonight Show with Jay Leno.

AdWeek Portrait: Door Number 3 »

Agency profile from October 17, 2011. Click here for a larger version.

The Power and Glory of Cheesy TV Commercials »

by MP MUELLER, The New York Times
August 28, 2011, 3:16 pm The Power and Glory of Cheesy TV Commercials By MP MUELLER Branded An insider’s guide to small-business marketing. I recently saw a list of cheesy local TV commercials that got me laughing and thinking. Why exactly do these spots have such a time-honored place in our culture? In Corpus Christi, Tex., where I grew up, the high priest of the... Read More »

Door Number 3 Scores With Dallas Cowboys Stadium »

Agency launches “Access Granted” campaign
Austin, TX (September 7, 2011) Door Number 3, a nationally-respected boutique branding agency, has launched “Access Granted”, an advertising campaign for the Dallas Cowboys Stadium Tours. The campaign is designed to promote and further brand the Cowboys Stadium’s VIP, Self-guided, Group, and Art tours. Cowboys Stadium, the world’s largest domed sports and entertainment facility, and home to the NFL’s... Read More »

Texas Gov. Rick Perry and Challenger Bill White Have a Hair-off with Cow Wow »

Liquid Compost Maker Asks Public to Vote for Candidate with Best “Hair” In Its “Heads of State” Campaign
Austin, TX (9.17.10) – While Texas gubernatorial candidates Rick Perry and Bill White sling mud at each other from their respective campaign headquarters, a small Georgetown, Texas company, Cow Wow, decided to unite the two politicians – and mount them on the back of a 16-foot trailer. Cow Wow, a liquid compost product, is launching a “Moovement,” called the “Heads of State” campaign, featuring six... Read More »