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Texas Gov. Rick Perry and Challenger Bill White Have a Hair-off with Cow Wow »

Liquid Compost Maker Asks Public to Vote for Candidate with Best “Hair” In Its “Heads of State” Campaign
Austin, TX (9.17.10) – While Texas gubernatorial candidates Rick Perry and Bill White sling mud at each other from their respective campaign headquarters, a small Georgetown, Texas company, Cow Wow, decided to unite the two politicians – and mount them on the back of a 16-foot trailer. Cow Wow, a liquid compost product, is launching a “Moovement,” called the “Heads of State” campaign, featuring six... Read More »

Communication Arts features Door Number 3’s campaign for The Alamo »

The Alamo was the site of a historic thirteen-day siege in the quest for Texas’s independence from Mexico in 1836. Nearly 200 Texans and Tejanos defended the San Antonio mission from more than 2,000 Mexican soldiers, culminating in a battle on March 6, 1836 during which all the defenders lost their lives. Today, it’s a symbol of heroic struggle against impossible odds—a place where people made the... Read More »

Without ads, you'd quickly forget the Alamo »

by Mark Oliver “Remember the Alamo” is one of the oldest slogans in American life. As such, it’d be pretty embarrassing for the people who now run the Alamo as a historical attraction if people forgot about the place. A campaign by Austin, Texas-based agency Door Number 3 aims to generate fresh interest in it. Created on behalf of the Daughters of the Republic of Texas, the volunteer... Read More »

Heading off a financial siege at the Alamo »

Editorial Board It’s time maybe the last time, and this time with the admirable input of an Austin ad agency for another shot at finding a way to keep Texas’ most hallowed shrine an admission-free attraction under the sometimes questionable oversight of the Daughters of the Republic of Texas. The Alamo needs your help. “Bowie defended it with a knife. Now all you need is a ballpoint... Read More »

Door Number 3 Launches First-Ever Marketing Campaign for The Alamo »

San Antonio Icon and National Treasure Partners with Door Number 3
Austin, TX (2.24.10) – Door Number 3 has launched the first-ever marketing campaign for one of the country’s most cherished shrines and treasures, The Alamo. This monumental integrated marketing campaign, which includes a new official logo, is designed to drive membership and increase visitors. The Door Number 3 campaign will brand and promote The Alamo’s new membership group, The Allies of The Alamo... Read More »

Austin ad agency comes to the Alamo's rescue »

by Brian Gaar Last year, M.P. Mueller read that the Alamo needed help designing a logo. Not the Alamodome. Not Alamo Rent A Car. The real Alamo. So Mueller, who is president of Austin advertising agency Door Number 3, called the Daughters of the Republic of Texas, the nonprofit group that operates the historic landmark in San Antonio. Their response surprised her. “They said, ’Everybody... Read More »

Don’t Dial ‘M’ for Murder, Type ‘A’ for Altruistic »

by Stuart Elliott, The New York Times
By Stuart Elliott, The New York Times Most appeals to donate blood treat the subject as if it was a matter of life and death — and, often, to be sure, it is. But a new campaign is taking a different tack, on the theory that a light-hearted approach may attract more donors. The campaign, for the Blood Center of Central Texas, is created by an agency in Austin, Tex., named Door Number 3. The television... Read More »