Texas.gov

Challenge
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Texas is one of the fastest growing states in the country, which has put a strain on state infrastructure, including local DMV offices, from Laredo to Dallas. As the official website of the State of Texas, the re-launch of Texas.gov promised a more efficient way to take care of government transactions, from marriage certificates to vehicle registration renewal.
 

 
Door Number 3 Texas.gov Billboard Advertising
 

Solution
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To position Texas.gov as the helpful, easy to use solution, Door Number 3 created pointed, consistent messaging wrapped in a “Compulsive Servitude” brand personality. Our digitally-focused campaigns utilize look-alike modeling, predictive analytics and real time bidding, resulting in low CPMs and CPAs. In addition, Door Number 3 continues to capture valuable consumer insights that are used to optimize future initiatives.

 
Door Number 3 Texas.gov Billboard Advertising
Door Number 3 Texas.gov Website Banner Advertising
Door Number 3 Texas.gov Online Banner Advertising
Door Number 3 Texas.gov Guerrilla Marketing Advertising
Door Number 3 Texas.gov Outdoor Advertising Guerrilla Marketing
Door Number 3 Texas.gov Elevator Advertising
Door Number 3 Texas.gov Window Advertising
Door Number 3 Texas.gov Outdoor Advertising Guerrilla Marketing
Door Number 3 Texas.gov Billboard Building Advertising
 

Results
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Door Number 3 Texas.gov Advertising results

If we didn’t know better, we’d think you were Houdini! Thank you for working your magic for the Texas.gov team!
— J. Savoy, Director of Marketing, Texas.gov