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The Empowered Challenger

Empowered Challengers do not just break the rules, they change the game. These brands understand that boundless ambition and the ability to outthink are what it takes to topple the giants that overshadow us. 

Created by Door Number 3, The Empowered Challenger offers tools, insights and advice for rising brands that want to grow and protect their position, their voice and their tight brand positioning. 

 

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Embrace your challenger-ability


Embrace your
challenger-ability.

Embrace your challenger-ability


Embrace your
challenger-ability.

 

Challengers are not simply chasing
number one
in their category.

They migrate culture. Change the vernacular. Turn predictability inside out. In essence, a challenger brand does not just break the rules. They change the game.

Competition goes beyond competitors. Obstacles are sometimes more detrimental. Everything must be considered during your brand’s development if you want to become what we call an Empowered Challenger. In other words, being the challenger that succeeds.