FIFTH & West


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Door Number 3 created more than just a new logo, we wrote a whole new story built upon “Ambition, cultivated.” This included a brand mantra, a new identity system, a roadshow rollout led by the bank’s executive team, employee brand books and an omnichannel campaign to re-introduce the Centennial BANK brand to both existing customers and prospective customers throughout Texas. The rollout created a renewed enthusiasm within the organization and solidified its position among its long-standing customer base as a champion of their ambitions.