Austin Humane Society
The Austin Humane Society needed help standing out among the dozens of Austin-area shelters. The goals: increase donations in a highly competitive non-profit marketplace, increase animal adoptions and raise awareness around the shelter’s various educational, support and health initiatives.
Rather than the typical approach of relying on fear and guilt to motivate adoptions and donations, Door Number 3 focused on the emotional connection that any pet lover can relate to – that special bond that makes people inseparable from the pets they love. The campaign imagery was shot on location in Austin with real shelter dogs and their owners.
The brand that Door Number 3 created has revitalized our staff.