Austin Humane Society

 

Challenge
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The Austin Humane Society needed help standing out among the dozens of Austin-area shelters. The goals: increase donations in a highly competitive non-profit marketplace, increase animal adoptions and raise awareness around the shelter’s various educational, support and health initiatives.

 
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Solution
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Rather than the typical approach of relying on fear and guilt to motivate adoptions and donations, Door Number 3 focused on the emotional connection that any pet lover can relate to – that special bond that makes people inseparable from the pets they love. The campaign imagery was shot on location in Austin with real shelter dogs and their owners.

 
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The brand that Door Number 3 created has revitalized our staff.
Frances Jonon, Executive Director, Austin Humane Society
 
Door Number 3 Austin Humane Society Advertising Results