--- title: Growth Marketing Insights | Door No. 3 description: Growth marketing insights, expert analysis, and strategic perspectives from Door No. 3 Austin to help brands scale smarter and drive sustainable growth.. --- [Get Insights + Inspiration From Our Team→](https://www.dn3austin.com/email-sign-up?hsLang=en) [![Door-No-3_Main_Logo_CMYK_Black-SQUARE](https://www.dn3austin.com/hubfs/Door-No-3_Main_Logo_CMYK_Black-SQUARE.svg)](https://www.dn3austin.com?hsLang=en) MENU+ [![Door-No-3_Main_Logo_CMYK_Black-SQUARE](https://www.dn3austin.com/hubfs/Door-No-3_Main_Logo_CMYK_Black-SQUARE.svg)](https://www.dn3austin.com?hsLang=en) CLOSE - [About](https://www.dn3austin.com/about?hsLang=en) - [Work](https://www.dn3austin.com/work?hsLang=en) - [Capabilities](https://www.dn3austin.com/capabilities?hsLang=en) - Industries - [Healthcare](https://www.dn3austin.com/healthcare?hsLang=en) - [CPG](https://www.dn3austin.com/cpg?hsLang=en) - [Government](https://www.dn3austin.com/government?hsLang=en) - [AI Lab](https://www.dn3austin.com/ai-lab?hsLang=en) - [Insights](https://www.dn3austin.com/insights?hsLang=en) - [Contact](https://www.dn3austin.com/contact?hsLang=en) - [Videos](https://www.dn3austin.com/insights#videos) - [Blog](https://www.dn3austin.com/insights#blog) - [Podcast](https://www.dn3austin.com/insights#podcast) - [Playbook](https://www.dn3austin.com/insights#playbook) ## Videos ![Video-Time_20To_20Rebrand-1](https://www.dn3austin.com/hubfs/Video-Time_20To_20Rebrand-1.jpg) When It's Time To Rebrand Your Healthcare Org: What You Need To Know ![Video-MediaMessaging-2-1](https://www.dn3austin.com/hubfs/Video-MediaMessaging-2-1.jpg) Striking a Media / Messaging Balance: An Interview with Ryan Pitylak | Listen Loudly ![Video-TheRoleofResearch-3-1](https://www.dn3austin.com/hubfs/Video-TheRoleofResearch-3-1.jpg) Make Better Decisions: The Role of research in Marketing | Listen Loudly ![Video-EmpracingaChallenger-4-1](https://www.dn3austin.com/hubfs/Video-EmpracingaChallenger-4-1.jpg) Embracing a Challenger Spirit to Ignite Change: An Interview with Nicole Rex from Dell ## BLOG ## Insights from the Door No. 3 team. SEARCH [![Why I became StoryBrand Certified after 30 years in marketing](https://www.dn3austin.com/hubfs/StoryBrand-1.jpg)](https://www.dn3austin.com/blog/why-i-became-storybrand-certified-after-30-years-in-marketing?hsLang=en) #### [Why I became StoryBrand Certified after 30 years in marketing](https://www.dn3austin.com/blog/why-i-became-storybrand-certified-after-30-years-in-marketing?hsLang=en) After more than 30 years in marketing, I recently became a StoryBrand Certified Guide. [READ MORE](https://www.dn3austin.com/blog/why-i-became-storybrand-certified-after-30-years-in-marketing?hsLang=en)Jul 1, 2026 [![From Theater Portfolio to Entertainment Ecosystem: Building Santikos Entertainment's Next Era](https://www.dn3austin.com/hubfs/Santikos-Hero-Image-2.jpg)](https://www.dn3austin.com/blog/from-theater-portfolio-to-entertainment-ecosystem-building-santikos-entertainments-next-era?hsLang=en) #### [From Theater Portfolio to Entertainment Ecosystem: Building Santikos Entertainment's Next Era](https://www.dn3austin.com/blog/from-theater-portfolio-to-entertainment-ecosystem-building-santikos-entertainments-next-era?hsLang=en) The Challenge Growth is exciting. It also creates complexity. Over the years, Santikos Entertainment evolved from a beloved San Antonio theater brand... [READ MORE](https://www.dn3austin.com/blog/from-theater-portfolio-to-entertainment-ecosystem-building-santikos-entertainments-next-era?hsLang=en)Jun 10, 2026 [![Partnership Isn’t Just a Title. Here’s What It Takes to Earn It.](https://www.dn3austin.com/hubfs/charlesdeluvio-AT5vuPoi8vc-unsplash-cropped.jpg)](https://www.dn3austin.com/blog/partnership-isnt-just-a-title.-heres-what-it-takes-to-earn-it?hsLang=en) #### [Partnership Isn’t Just a Title. Here’s What It Takes to Earn It.](https://www.dn3austin.com/blog/partnership-isnt-just-a-title.-heres-what-it-takes-to-earn-it?hsLang=en) “Partner” is one of the most overused words in our industry. It shows up on websites, in decks, in pitches. It’s meant to signal something deeper than... [READ MORE](https://www.dn3austin.com/blog/partnership-isnt-just-a-title.-heres-what-it-takes-to-earn-it?hsLang=en)May 13, 2026 [![New Campaign for Texas.gov: Renew Your Ride on Texan Time](https://www.dn3austin.com/hubfs/Hank_1_FPO.png)](https://www.dn3austin.com/blog/new-campaign-for-texas.gov-renew-your-ride-on-texan-time?hsLang=en) #### [New Campaign for Texas.gov: Renew Your Ride on Texan Time](https://www.dn3austin.com/blog/new-campaign-for-texas.gov-renew-your-ride-on-texan-time?hsLang=en) Life shouldn't slow down for the DMV. Renewing your vehicle registration with TxT from Texas.gov means you can skip the line and renew on your time. [READ MORE](https://www.dn3austin.com/blog/new-campaign-for-texas.gov-renew-your-ride-on-texan-time?hsLang=en)Mar 16, 2026 < 1 2 ... 13 > ## PODCAST ![The Empowered Challenger](https://www.dn3austin.com/hubfs/empowered-1.jpg) [Listen Now](https://open.spotify.com/show/5Y3K4OWCkzqCAPeG4QjPEO?si=dd4eca303d6e4c23) ![Listen Loudly Podcast](https://www.dn3austin.com/hubfs/LLS-Lockups-01-new-1.jpg) [Listen Now](https://open.spotify.com/show/73x5rE5HI9BUWUkLTo4S2q?si=f8f947ddc32048cf) ## PLAYBOOK ![The-Empowered-Challenger-Playbook_Cover_alt](https://www.dn3austin.com/hubfs/The-Empowered-Challenger-Playbook_Cover_alt.jpg) ### AN AMAZON BESTSELLER The Empowered Challenger Playbook: How BrandsCan Change the Game, Steal Market Share, and Topple Giants Unless you’re a superstar within your category, your brand is likely in a struggle for attention in a crowded consumer marketplace—especially if you’re standing in the shadows of industry giants. But contrary to what you may believe, your business’ challenger nature may be the very thing that sets it apart from the pack. Prentice Howe, owner of renowned brand development and integrated communications firm Door No. 3, has helped countless brands outshine their competitors. He knows the key to getting noticed is embodying the spirit of an empowered challenger, using ambition and the ability to do more with less to outperform rivals. Now he shares his marketing wisdom with owners, VPs, and CMOs in this indispensable guide to making your mark by: - Creating a rational and emotionally compelling brand position - Narrowing your audience into an engaged base of brand advocates - Embodying the five personality traits that define an empowered challenger Whether you’re a leader in your field looking to stay on top or a start-up hoping to make a splash, The Empowered Challenger Playbook is your must-have toolkit to standing out from the crowd. [Order Now](https://www.amazon.com/Empowered-Challenger-Playbook-Brands-Change/dp/1619615665) ![Prentice](https://www.dn3austin.com/hubfs/CKK%20Website%20Files/Prentice.jpg) ## ABOUT THE AUTHOR PRENTICE HOWE is the owner of Door No. 3, an Austin-based brand development and integrated communications firm. Prentice has worked with some of America’s most iconic brands including Minute Maid, Anheuser-Busch, Serta, and the Dallas Cowboys, and he has been recognized by Cannes Lions, London International Advertising Awards, the Webby Awards, Communication Arts, The New York Times, and more. ```json { "@context" : "https://schema.org", "@id" : "https://www.dn3austin.com/#organization", "@type" : "Organization", "description" : "Austin growth marketing agency helping brands grow through strategy, media, creative, and digital marketing.", "email" : "howdy@dn3austin.com", "legalName" : "Door No. 3 LLC", "logo" : "//24480898.fs1.hubspotusercontent-na1.net/hubfs/24480898/raw_assets/2/public/@projects/DN3CKK%20Theme/ckkdn3/assets/header-footer-assets/logo.svg", "name" : "Door No. 3", "sameAs" : [ "https://www.linkedin.com/company/door-number-3" ], "telephone" : "+1-512-391-1773", "url" : "https://www.dn3austin.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.dn3austin.com/#local", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Austin", "addressRegion" : "TX", "postalCode" : "78750", "streetAddress" : "13785 N. 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