Understanding Statistical Significance
People love data. It’s true. Even if their career has nothing to do with advertising or marketing, they still love the idea of using data to inform decisions. It makes sense, right?
Making Sense of Attribution
When you’re a challenger brand being outspent by a category leader, every marketing dollar must be invested wisely. You have to resist the myriad of paid media channels and commit to tactics that will drive the biggest ROI…