Fighting Words: Writing Like a Challenger
At Door No. 3 we talk a lot about challenger brands and how we can help them compete. Truth is, “challenger” is as much a state of mind as it is a state of being…
Programmatic Ad Buying & the Ever-Changing Consumer
Programmatic has helped make a media buying process that was done manually more efficient by removing the need for human negotiations, manual insertion orders and any human error that could happen. Humans...so passé...