--- title: Growth Marketing Insights | Door No. 3 | austin ad agency description: austin ad agency | Stay updated with Door No. 3's blog, featuring industry insights, creative strategies, and thought leadership from our expert team of creatives and marketers. --- Austin Business Journal “Best Places to Work” Winner + "Best CEO Awards" Nominee [![Door No. 3](https://www.dn3austin.com/hs-fs/hubfs/raw_assets/public/DoorNo3_November2023/images/DoorNo3-Final-Logo-RGB.jpg?width=1000&height=200&name=DoorNo3-Final-Logo-RGB.jpg "Door No. 3")](https://www.dn3austin.com/) - [About](https://www.dn3austin.com/about) - [Work](https://www.dn3austin.com/work) - [Capabilities](https://www.dn3austin.com/capabilities) - [Digital Media](https://www.dn3austin.com/digitalmedia) - [Contact](https://www.dn3austin.com/contact) ## Austin ad agency 06/5/18 [challenger insights](https://www.dn3austin.com/blog/tag/challenger-insights) #### [Make Touchpoints Count](https://www.dn3austin.com/blog/make-touchpoints-count) Like a weighted elbow to a stubborn muscle knot, Challengers know where to focus their energy to achieve maximum results. Whether it’s a before-purchase social post, a point-of-sale poster or a memorable thank you email, knowing how to get (and stay) in touch with your customers is the key to building brand loyalty that lasts. [Read More](https://www.dn3austin.com/blog/make-touchpoints-count) 05/4/18 [Challenger Brand](https://www.dn3austin.com/blog/tag/challenger-brand) #### [Challengers on the Rise: Bird](https://www.dn3austin.com/blog/challengers-on-the-rise-bird) There! On the sidewalk! It’s a scooter… it’s a nuisance… it’s a Bird, and it’s the hottest transportation solution since Uber. Bird is a Santa Monica transportation startup that’s currently flying high with a $400 million valuation and thousands of users from California to DC. [Read More](https://www.dn3austin.com/blog/challengers-on-the-rise-bird) 04/18/18 [The Empowered Challenger](https://www.dn3austin.com/blog/tag/the-empowered-challenger) #### [VIDEO INTERVIEW: Michael Portman of Birds Barbershop](https://www.dn3austin.com/blog/video-interview-michael-portman-of-birds-barbershop) We sat down with Michael Portman of Birds Barbershop to talk about how the experience of a haircut could transform his business model and disrupt the industry. [Read More](https://www.dn3austin.com/blog/video-interview-michael-portman-of-birds-barbershop) 03/23/18 [challenger insights](https://www.dn3austin.com/blog/tag/challenger-insights) #### [Want Profit? Start with Purpose.](https://www.dn3austin.com/blog/want-profit-start-with-purpose) What does your company exist to do? No, not the product you sell. What does your company stand for? If you can’t answer that question definitively, it’s time to think about your purpose. [Read More](https://www.dn3austin.com/blog/want-profit-start-with-purpose) 03/19/18 [production](https://www.dn3austin.com/blog/tag/production) #### [Tell Me Your Story in 6 Seconds or Less.](https://www.dn3austin.com/blog/6-second-story) This is the age of programmatic banner ads and pre-roll video that split the attention of the viewer between the content they came to consume and the brand advertising they didn’t. So how do you win when you can’t guarantee the average adult’s attention for more than 8 seconds? You go short. Really short. 6 seconds, short. [Read More](https://www.dn3austin.com/blog/6-second-story) 05/26/17 [advocacy](https://www.dn3austin.com/blog/tag/advocacy) #### [Jerome Hiquet of Tough Mudder on rejecting the masses](https://www.dn3austin.com/blog/jerome-hiquet-of-tough-mudder-on-rejecting-the-masses) Another installment in the Empowered Challenger interview series featuring Jerome Hiquet, founder of Tough Mudder, talking about weeding out the masses through trial by fire (literally). [Read More](https://www.dn3austin.com/blog/jerome-hiquet-of-tough-mudder-on-rejecting-the-masses) 05/16/17 [miki agrawal](https://www.dn3austin.com/blog/tag/miki-agrawal) #### [Miki Agrawal of Thinx on demolishing the status quo](https://www.dn3austin.com/blog/miki-agrawal-of-thinx-on-demolishing-the-status-quo) Another installment in the Empowered Challenger interview series featuring Miki Agrawal, founder of Thinx, talking about turning the feminine hygeine industry on its head. [Read More](https://www.dn3austin.com/blog/miki-agrawal-of-thinx-on-demolishing-the-status-quo) 12/15/16 [mark seiler](https://www.dn3austin.com/blog/tag/mark-seiler) #### [Mark Seiler of Maine Root on keeping up the momentum](https://www.dn3austin.com/blog/mark-seiler) Another installment in the Empowered Challenger interview series featuring Mark Seiler, founder and owner of Maine Root Sodas, talking about keeping up the momentum after starting his business. [Read More](https://www.dn3austin.com/blog/mark-seiler) 12/2/16 [authenticity](https://www.dn3austin.com/blog/tag/authenticity) #### [Tom Kartsotis of Shinola Detroit on the importance of authenticity](https://www.dn3austin.com/blog/tom-kartsotis) Another installment in the Empowered Challenger interview series featuring Tom Kartsotis, founder of Shinola Detroit, talking about the importance of authenticity. [Read More](https://www.dn3austin.com/blog/tom-kartsotis) 10/6/16 [Challenger Brand](https://www.dn3austin.com/blog/tag/challenger-brand) #### [A Challenger's Guide to SEO](https://www.dn3austin.com/blog/challengers-guide-to-seo) SEO can make or break your visibility online—visibility which is imperative for every brand, challenger or industry leader. So what happens if your smaller brand just doesn’t have the beef of your larger competitors to magically appear first in search results? [Read More](https://www.dn3austin.com/blog/challengers-guide-to-seo) 09/7/16 [learnings](https://www.dn3austin.com/blog/tag/learnings) #### [Katie and Taylor of EPIC Provisions on trusting your gut](https://www.dn3austin.com/blog/learnings-epic-provisions) Another installment in the Empowered Challenger interview series featuring Katie Forrest and Taylor Collins, Founders/Owners of EPIC Provisions, talking about going with their gut. [Read More](https://www.dn3austin.com/blog/learnings-epic-provisions) 09/7/16 [growth](https://www.dn3austin.com/blog/tag/growth) #### [Shauna Martin of Daily Greens on fueling growth and the importance of having a "why"](https://www.dn3austin.com/blog/learnings-from-shauna-martin) Another installment in the Empowered Challenger interview series featuring Shauna R. Martin, Founder and CEO of Daily Greens on fueling her brand's growth. [Read More](https://www.dn3austin.com/blog/learnings-from-shauna-martin) 08/18/16 [challenger toolbox](https://www.dn3austin.com/blog/tag/challenger-toolbox) #### [It's Time to Segment Your Millennial Audience](https://www.dn3austin.com/blog/segment-your-millennial-audience) There are certain things you just don't hear people say. You don't hear anyone say they are going hunting for “animals." So why do marketers keep saying they are targeting “millennials?” [Read More](https://www.dn3austin.com/blog/segment-your-millennial-audience) 08/15/16 [Challenger Brand](https://www.dn3austin.com/blog/tag/challenger-brand) #### [Programmatic Ad Buying & the Ever-Changing Consumer](https://www.dn3austin.com/blog/programmatic-ad-buying) Programmatic has helped make a media buying process that was done manually more efficient by removing the need for human negotiations, manual insertion orders and any human error that could happen. Humans...so passé... [Read More](https://www.dn3austin.com/blog/programmatic-ad-buying) 08/10/16 [user generated content](https://www.dn3austin.com/blog/tag/user-generated-content) #### [You Can't Build a Tribe Without User-Generated Content](https://www.dn3austin.com/blog/user-generated-content) Much like how we’ll match our own behavior to those around us, we like to know that other people are buying certain products or services before we buy in ourselves. Challenger brands build tribes of customers that think the way they do. [Read More](https://www.dn3austin.com/blog/user-generated-content) ### Growth Marketing For Challenger Brands ### **AGENCY** - [About](https://www.dn3austin.com/about) - [Work](https://www.dn3austin.com/work) - [Capabilities](https://www.dn3austin.com/capabilities) - [Digital Media](https://www.dn3austin.com/digitalmedia) ### **INSIGHTS** ### **INQUIRIES** - [Contact](https://www.dn3austin.com/contact) ### **ADVERTISING** - [Austin Google Ads Agency](https://www.dn3austin.com/austin-google-ads-agency) - [Austin Digital Advertising Agency](https://www.dn3austin.com/austin-digital-advertising-agency) - [Austin PPC](https://www.dn3austin.com/austin-ppc) - [Digital Media Buying Agency](https://www.dn3austin.com/digital-media-buying-agency) - [CPG Marketing](https://www.dn3austin.com/cpg-marketing) - [Paid Media Services](https://www.dn3austin.com/paid-media-services) ### **DIGITAL MARKETING** - [Enterprise Digital Marketing](https://www.dn3austin.com/enterprise-digital-marketing) - [Government Digital Marketing](https://www.dn3austin.com/government-digital-marketing) - [B2B Digital Marketing](https://www.dn3austin.com/b2b-digital-marketing) - [Digital Marketing for Tech Companies](https://www.dn3austin.com/digital-marketing-for-tech-companies) ### **BRANDING** - [Boutique Creative Agency](https://www.dn3austin.com/boutique-creative-agency) - [Branding Agency Services](https://www.dn3austin.com/branding-agency-services) - [Branding Agency Austin](https://www.dn3austin.com/branding-agency-austin) - [Dallas Branding Agency](https://www.dn3austin.com/dallas-branding-agency) - Beauty Branding Agency - [Food and Beverage Branding Agency](https://www.dn3austin.com/branding-agency-services/food-and-beverage-branding-agency) - [Healthcare Branding Agency](https://www.dn3austin.com/branding-agency-services/healthcare-branding-agency) - [Technology Branding Agency](https://www.dn3austin.com/branding-agency-services/technology-branding-agency) - [Business Branding Agency](https://www.dn3austin.com/business-branding) - [Government Branding Agency](https://www.dn3austin.com/branding-agency-services/government-branding) - [Rebranding Agency](https://www.dn3austin.com/rebranding-agency) © Copyright 2024 Door No. 3. 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