Brett McDowell of Centennial BANK on how going through a rebrand can change internal culture.

Learn how Empowered Challengers sidestep adversity and snatch market share from the grips of category leaders.   

We’ve been thinking a lot about briefs lately. No, not the cotton variety with the stretchy waistband. There’s a misguided belief that an open-ended brief will liberate creative minds and lead to blue sky thinking.