CENTENNIAL BANK
CELEBRATING AMBITION, POSITIONING FOR ACQUISITION
ISSUE
After 80 years of serving customers throughout the Texas South Plains and Hill Country, the Centennial BANK brand needed room to grow. With an ambitious leadership team in place and big geographic expansion goals in mind, the bank suffered from an uninspired brand that did nothing to reflect where they’ve been or where they’re going.
ANSWER
One simple word: Ambition. A deep dive into their culture revealed that Centennial is fueled by ambition – that of their team members and of their customers. Being the champion for lofty goals is a theme that would resonate with all of their stakeholders, inside and out.
With a nod to their agricultural root, “Ambition, cultivated” was launched. Door No. 3 transformed interchangeable products and services.
– Brand positioning
– Logo + brand identity
– Employee culture suite
– Brand re-launch
– Omnichannel planning + buying
– Data analysis, performance tracking, and optimizations
RESULTS
The rollout fueled a renewed enthusiasm within the organization and solidified its position among its customer base as a champion of their ambitions. Centennial went on to spread its wings, grow market share, and achieve its ultimate goal: an acquisition by Happy State Bank.
“Going through a re-positioning with Door No. 3 didn’t just change our marketing. It transformed our culture — top to bottom.”
President, Centennial BANK
