centennial Bank


After 80 years of serving customers throughout the Texas South Plains and Hill Country, the Centennial BANK brand needed room to grow. With an ambitious leadership team in place, geographic expansion into Austin, and an ever-expanding line of products and services, the bank needed a positioning that not only reflected where they’ve been, but where they’re going. 



Door Number 3 created more than just a new logo, we wrote a whole new story built upon “Ambition, cultivated.” This included a brand mantra, a new identity system, a roadshow rollout led by the bank’s executive team, employee brand books and an omnichannel campaign to re-introduce the Centennial BANK brand to both existing customers and prospective customers throughout Texas. The rollout created a renewed enthusiasm within the organization and solidified its position among its long-standing customer base as a champion of their ambitions.