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Clients - Copy of Hearts and Minds


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Clients - Copy of Hearts and Minds


 

Who We Help

We help ambitious 20M+ revenue organizations operate with a challenger ethos. Our team works as a consultative partner, developing and implementing brand positioning, creative storytelling and targeted marketing plans that deliver quantifiable results.


Typical Client Profile

Market Position: Low market awareness. Not the category #1. Ready to scale.

Geography: National and international

Brand Persona: A data-informed, entrepreneurial disruptor that is shifting paradigms through a unique product or service offering.

Internal Structure: May have some internal marketing resources but seeks outside help for a mix of strategic horsepower and implementation.

Makeup: Initiative is led by a maverick champion who provides Door No. 3 with a single day-to-day point of contact along with full access to company stakeholders.

Investment Readiness: Can’t spend at the level of market leaders but, in order to facilitate transformation, is committed to investing a greater percentage of gross revenue into marketing than a comparably sized company with less growth ambition.

Timing: At a critical Inflection Point

 
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Clients - Copy of North Star Positioning


Types of engagement

Clients - Copy of North Star Positioning


Types of engagement

 

Our minimum initial engagement typically starts at $100,000 with most clients spending between $250,000 to $1,000,000 annually. This total spend may be a mix of strategy, creative services and paid media.

We help our clients win in one of three ways:

1. Consulting
Services for clients who want strategy, insights and a roadmap to facilitate transformation. These clients often have an internal marketing team but need an objective outside point-of-view. Typical services include brand positioning, creative expression, market sizing, audience segmentation and media planning.

2. Consulting + Partial Implementation
Services for clients who seek strategic guidance along with some amount of program execution as a supplement to their in-house resources.

3. Consulting + Total Implementation
Services for clients seeking turnkey support including brand development, creative production, media plan execution and ongoing account management.

 
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Clients - Copy of Brand Positioning


Challenger brand inflection points

Clients - Copy of Brand Positioning


Challenger brand inflection points

 

MISALIGNMENT

Stakeholders and team members aren’t in lockstep. They aren’t speaking the same language. Lack of a true north is holding back the business. We solve this through Brand Positioning


SHAPE SHIFTING

A merger, acquisition or exit is afoot. We help our clients with change management: crystallizing the message, uniting cultures, onboarding teams, and doing it all without freaking out the stakeholders. It’s confidence, credibility and calm when you need it most. 


SCALE TIME

Near term growth isn’t a nice to have, it’s a must have. Customer acquisition? Growing market share? Generating quality leads for your sales team? We’ve helped challenger brands across a variety of industries meet their KPIs head on with marketing campaigns that align clear goals, strategic thinking and uber targeted creative.

ROADMAPPING

You know your lane and are damn good at what you do. But you lack a marketing roadmap. We can craft the story and create a 12-month plan with benchmarks and milestones that matter most to you.


METRICS MATTER

You’ve graduated to a point where “let’s sure hope this works” just won’t fly. Data, analytics and a focus on ROAS are critical, ensuring that marketing isn’t another cost center back at HQ. We rely on data and analytics to deliver bottom line impact. We measure results against KPIs in real-time and provide reporting at a pace that’s best for you. 

“MEH” MARKETING

Too many years on autopilot has left you with a stale advertising program. We help companies inspire from within with re-vamped strategies and re-imagined go-to-market plans.