Drunken Sailor came to Door Number 3 seeking wallet share and mindshare as they positioned for growth throughout the Eastern United States. As part of this push, their founders sought a unified campaign for their Irish Whiskey and Spiced Rum that would get noticed by distributors and bar patrons alike.
Door Number 3's process allowed them to get to the very soul of our brand by forcing us to self-examine what our core message should be. They took our brand, which at the time was a hollow vessel, and helped us fill it with a rich and velvety stew of meaningful content and story. I can't recommend this gang of disruptive modern day Robin Hoods enough. It was a pleasure on every level and we will continue to utilize their services in the future.
One part Ernest Hemingway and one part Seth Rogan, Door Number 3 created a contemporary voice inspired by the tall tales of drunken sailors. “Live Legendarily” positions Drunken Sailor as the go-to spirit for those seeking a top shelf whiskey or rum with a side of salty storytelling. Campaign elements include on-premise advertising, sales collateral, branded apparel and social media.
With a strong brand positioning and an unmistakable brand voice in place, Drunken Sailor continues to gain distribution and grow wallet share across the Eastern seaboard.