Challenge
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Drunken Sailor came to Door Number 3 seeking wallet share and mindshare as they positioned for growth throughout the Eastern United States. As part of this push, their founders sought a unified campaign for their Irish Whiskey and Spiced Rum that would get noticed by distributors and bar patrons alike. 

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Door Number 3's process allowed them to get to the very soul of our brand by forcing us to self-examine what our core message should be. They took our brand, which at the time was a hollow vessel, and helped us fill it with a rich and velvety stew of meaningful content and story. I can't recommend this gang of disruptive modern day Robin Hoods enough. It was a pleasure on every level and we will continue to utilize their services in the future.
Hunter Vogel, Founder, Drunken Sailor

Solution
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One part Ernest Hemingway and one part Seth Rogan, Door Number 3 created a contemporary voice inspired by the tall tales of drunken sailors. “Live Legendarily” positions Drunken Sailor as the go-to spirit for those seeking a top shelf whiskey or rum with a side of salty storytelling. Campaign elements include on-premise advertising, sales collateral, branded apparel and social media. 

 

 

Results
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With a strong brand positioning and an unmistakable brand voice in place, Drunken Sailor continues to gain distribution and grow wallet share across the Eastern seaboard.