Full Circle ROI
Full Circle ROI
Anchored in digital. Engineered for ROI.
Door Number 3 leverages numerous data sources to build strategic marketing plans that reach the right audience at the right time. Understanding the customer journey, behavior flow and the optimal combination of channels and messaging is critical in developing campaigns that deliver ROI. There are four key phases that make up our approach.
Data Phase
Data Phase
1. DATA PHASE
We collect and analyze data sources that best inform audience, media and message, then report on findings. Sources include:
- Consumer Insight Surveys
- Competitive Analysis
- Secret Shopping
- Focus Groups
- First Party Data Collection
- Remarketing Lists
- Audience Segmentation
- Market Segmentation
Benchmark
Benchmark
2. BENCHMARK PHASE
Marketing should help grow a business, not be a cost center. Whether the goal is to generate new leads, grow cart size, or get recognized as a best place to work, we establish and agree upon KPIs (Key Performance Indicators) that take subjectivity out of campaign reporting. Typical KPIs include:
- Conversion Tracking
- Cost per Acquisition
- Sentiment
- Social Reach
- Shares
- Competitive Benchmark
Analysis
- Email Signup
- Cost per Click
- Cost per View
- Sign Ups
- Downloads
- Form Completions
- Add to Cart
Measurement
Measurement
3. MEASUREMENT PHASE
Our team provides ongoing, real-time reporting and analysis, always tracking against KPIs.
- Increase in Key
Consumptive Page Views
- Time on Site
- Pages / Session
- Return on Ad Spend
- Cost / Conversion
- Increase in Page Views
- Increase in Sessions
Optimization
Optimization
4. OPTIMIZATION PHASE
Data is a powerful but it's what you do with it that matters most. Optimizations occur the moment a campaign goes live, ensuring maximum performance and efficiency. Typical data points for optimization:
- Attribution Model Comparison
- Channel Optimization
- Bid Multiplier
- Audience Segmentation Adjustments
- Conversion Path Analysis
- Assisted Converstion Analysis
- Keywork Optimization
- Keyword Bid Adjustments
- Landing Page Efficiency Analysis
let's talk roi
Carving a path towards improved ROI begins with a digital marketing assessment. Our media department can audit your current efforts and shape a plan to maximize your paid advertising vehicles.
