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Copy of The Empowered Challenger Playbook2


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Copy of The Empowered Challenger Playbook2


 
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Challenger brands are not simply chasing number one in their category.

They migrate culture. Change the vernacular. Turn predictability inside out. In essence, a challenger brand doesn't just break the rules. They change the game.

Competition goes beyond competitors. Everything must be considered during your brand’s development if you want to become what we call an Empowered Challenger.

See our process...

 
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Step 1 Brand Positioning


STEP 1: Brand Positioning

DIFFERENTIATE

Step 1 Brand Positioning


STEP 1: Brand Positioning

DIFFERENTIATE

 

A strong positioning aligns internal and external messaging, engenders company culture, fosters sales enablement, informs a look and feel and creates differentiation.

Ready to empower your brand?

 
 

Step 2:  Creative Expression

Fascinate

Through our creative expression process, we uncover a unique challenger personality that takes direct cues from the five personalities of an Empowered Challenger: Lightening Rod, Heretical, Foster Rejection, Compulsive Servitude and Constant Evolution.

Step 3: Marketing Plan

Be measured

Above the line, below the line, online, offline. Door Number 3’s magic is in architecting a marketing plan based on data and research, interpreting and reporting on the results, and then knowing how to move the levers to optimize ROI.

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Quotes


WHAT THEY'RE SAYING

Quotes


WHAT THEY'RE SAYING

  • Door Number 3's process allowed them to get to the very soul of our brand by forcing us to self-examine what our core message should be. They took our brand, which at the time was a hollow vessel, and helped us fill it with a rich and velvety stew of meaningful content and story. I can't recommend this gang of disruptive modern day Robin Hoods enough. It was a pleasure on every level and we will continue to utilize their services in the future.
    — Hunter Vogel, Founder, Drunken Sailor
  • We sat down with Door Number 3 when Birds was just an idea: take the chore out of getting a quality haircut. They took our passion for music, fashion, beer and Austin fun and made it all fit cohesively into a smart package. We’ve been able to carve a new category that is an alternative to discount giants and high-dollar salons, develop a fanbase beyond our hometown and grow by a shop a year every year since we first opened. If you’re up against Goliaths, talk to these guys. Their strategy is unparalleled, but the cherry on top is that it all comes from a storyteller’s heart. As we’ve learned from Door Number 3, behind every great brand is a great story.
    — Michael Portman, Co-Founder, Birds Barbershop
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
    — Gregg Appel, CEO, Centennial BANK
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
    — Mark Seiler, Co-Founder, Maine Root

Challenger spotlight

A regional bank decided to step up and take on the big boys. Learn how we integrated their ambitions into a story that their future clients, and all Texans, could relate to.

See the work →