VIDEO INTERVIEW: Brett McDowell of Centennial BANK
Brett McDowell of Centennial BANK on how going through a rebrand can change internal culture.
VIDEO INTERVIEW: Michael Portman of Birds Barbershop
We sat down with Michael Portman of Birds Barbershop to talk about how the experience of a haircut could transform his business model and disrupt the industry.
Tell Me Your Story in 6 Seconds or Less.
This is the age of programmatic banner ads and pre-roll video that split the attention of the viewer between the content they came to consume and the brand advertising they didn’t. So how do you win when you can’t guarantee the average adult’s attention for more than 8 seconds? You go short. Really short. 6 seconds, short.