Brand Positioning
Becoming an empowered challenger brand requires...a brand. Yeah, sounds obvious. But you’d be shocked how many people come to us for marketing thinking they already have a brand. Learn more about how Brand Positioning can help you find your north star…
Challenger Lessons From a Real Ace
Is Ace Hotel the cheapest chain in the market? No. Do they have a lucrative loyalty program? Nope. Are their amenities second to none? Nuh-uh. Then why in the world do some people love them so much? …
Stop Pretending You're Well Positioned
Quick, tell me your company’s brand positioning statement in 12 words or less. If you recited it clearly and without hesitation, stop reading this article and go pour yourself a drink. The rest of you…
VIDEO INTERVIEW: Brett McDowell of Centennial BANK
Brett McDowell of Centennial BANK on how going through a rebrand can change internal culture.
Want Profit? Start with Purpose.
What does your company exist to do? No, not the product you sell. What does your company stand for? If you can’t answer that question definitively, it’s time to think about your purpose.
5 Secrets of Empowered Challengers
Learn how Empowered Challengers sidestep adversity and snatch market share from the grips of category leaders.
Why Your Business Needs Brand Positioning
Nobody wants to be told that they are drinking their own Kool-Aid. But more often than not, that’s the case. Every brand, challenger or giant, needs to define what they do and why they do it. Brand positioning does just that.
How To Be The Brand That Wins
Unless you’re fat, happy and alone at the top of your category, you’re likely battling giants of some kind. You’re a challenger. You’re forced to turn constraints into opportunities by outthinking the competition.