The most legendary challenger was a little guy named David. He picked up five stones to battle Goliath. Here are five stones to battle your giant. Empowered challengers have multiple personalities. They need them. They fight on multiple fronts. Which of the five apply to you?

My Executive Creative Director, Noah, is a walking Yelp app. He knows every eatery in Austin and can recite the ingredients of any small bite or mocktail within the urban core. He recently recommended I try…

We all have friends that aren’t a good fit in our lives. Maybe we have nothing in common with them. Perhaps they’re emotionally draining. Or flaky…

People love data. It’s true. Even if their career has nothing to do with advertising or marketing, they still love the idea of using data to inform decisions. It makes sense, right?

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack…

Like a weighted elbow to a stubborn muscle knot, Challengers know where to focus their energy to achieve maximum results. Whether it’s a before-purchase social post, a point-of-sale poster or a memorable thank you email, knowing how to get (and stay) in touch with your customers is the key to building brand loyalty that lasts.

There! On the sidewalk! It’s a scooter… it’s a nuisance… it’s a Bird, and it’s the hottest transportation solution since Uber. Bird is a Santa Monica transportation startup that’s currently flying high with a $400 million valuation and thousands of users from California to DC.

What does your company exist to do? No, not the product you sell. What does your company stand for? If you can’t answer that question definitively, it’s time to think about your purpose.

When Cary Prewitt set out to create the first "poundable" craft lager, he knew he'd be disrupting an industry. Find out what he's learned along the way. 

Another installment in the Empowered Challenger interview series featuring Kristen Groos Richmond, Co-Founder of Revolution Foods, talking about finding a niche in a forgotten industry. 

Another installment in the Empowered Challenger interview series featuring Jeff Sheely, Co-Founder of UrbanStems, talking about over-delivering no matter what the cost.

Another installment in the Empowered Challenger interview series featuring Miki Agrawal, founder of Thinx, talking about turning the feminine hygeine industry on its head. 

Another installment in the Empowered Challenger interview series featuring Katie Forrest and Taylor Collins, Founders/Owners of EPIC Provisions, talking about going with their gut.

Another installment in the Empowered Challenger interview series featuring Shauna R. Martin, Founder and CEO of Daily Greens on fueling her brand's growth.

There are certain things you just don't hear people say. You don't hear anyone say they are going hunting for “animals." So why do marketers keep saying they are targeting “millennials?” 

Programmatic has helped make a media buying process that was done manually more efficient by removing the need for human negotiations, manual insertion orders and any human error that could happen. Humans...so passé...

Much like how we’ll match our own behavior to those around us, we like to know that other people are buying certain products or services before we buy in ourselves. Challenger brands build tribes of customers that think the way they do.

We’ve been thinking a lot about briefs lately. No, not the cotton variety with the stretchy waistband. There’s a misguided belief that an open-ended brief will liberate creative minds and lead to blue sky thinking.  

Information is one our most valuable commodities. It is no longer a luxury, but rather a necessity, to incorporate data into your marketing campaigns. As digital marketing grows, the amount of data available grows, too.

Crystal balls rarely work in marketing. None of us can truly forecast what’s going to happen 10 days from now. But there are eight percolating trends that are worth noting. And all indications are that they’re here to stay.