Brett McDowell of Centennial BANK on how going through a rebrand can change internal culture.

Like a weighted elbow to a stubborn muscle knot, Challengers know where to focus their energy to achieve maximum results. Whether it’s a before-purchase social post, a point-of-sale poster or a memorable thank you email, knowing how to get (and stay) in touch with your customers is the key to building brand loyalty that lasts.

We sat down with Michael Portman of Birds Barbershop to talk about how the experience of a haircut could transform his business model and disrupt the industry.