After 80 years of serving customers in the Texas South Plains and Hill Country, challenger brand Centennial BANK needed room to grow. Hindered by their agriculture banking roots and their logo from another time and place, the leadership team at the bank knew that after generations of focusing on their customers’ businesses, it was time to focus on their own.
Door Number 3 created more than just a new logo, we wrote a whole new brand story. We look forward to sharing the entire campaign soon.
Behind the scenes pics courtesy of noahdavisatx (our ECD) and mandrew360 (our director). Find those talented folks on Instagram.