We’re happy to be FirstCare’s in-network advertising provider

We’re happy to be FirstCare’s in-network advertising provider

We’re happy to be FirstCare’s in-network advertising provider

After a thorough head-to-toe assessment, we’ve been cleared to carry the mantle of FirstCare’s marketing initiatives. It’s a big win for us, because FirstCare is on a huge mission to provide affordable health care and create healthier communities all around Texas. They currently serve over 165,000 members, spread across 143 counties, from four local offices located in Abilene, Amarillo, Austin and Lubbock.

As their 360-degree branding specialist, we are committed to helping FirstCare strengthen their messaging across all of their networks: individual, family and group health plans; medical providers; sales agents. Here’s to the beginning of a long and healthy relationship, with lots of office visits.

 

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New digital campaign for Centennial BANK

New digital campaign for Centennial BANK

New digital campaign for Centennial BANK

Door Number 3's latest effort for Centennial BANK celebrates the power of business loans.

A horse trainer, a World Champion roper, a real estate mogul, a Lubbock entrepreneur, an Austin commercial retail developer and a rancher walked into a Centennial BANK. No, that’s not the beginning of a joke. That’s the start of the success story of six Texas entrepreneurs. And it’s also the inspiration behind Door Number 3’s new business banking campaign for Texas’s most ambitious financial institution.

Ambition cultivated.

Door Number 3 did more than transition Centennial BANK’s media plan to the digital age. We created a lead generation system designed to establish the bank as an industry expert, which highlighted their unique mix of customers, captured potential customers for their loan officers, all while updating the brand’s positioning in a style that matched their ambition.

We invite you to browse our latest campaign to meet Melanie, Patrick, Dana, Shawn, Mohammed and Wayne and see how Centennial BANK loans helped them establish thriving businesses.

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Introducing Alen and PHLUR

Introducing Alen and PHLUR

Door Number 3 welcomes our newest empowered challengers.

In the blue corner, filtering harmful allergens out of our homes, offices and businesses is Alen Air Purifiers. Alen is a Heretical Challenger that will stop at nothing to ensure every living organism with a respiratory system experiences the cleansing power of mold-, dust-, pollen- and dander-free air. All it takes is one of their scientifically proven, tastefully designed and endlessly customizable air purifiers. We’ve got a few of them running at DN3 headquarters, and let us tell you, we’ve never breathed easier.

Also in the blue corner (we’re all friends here), pummeling the perfume industry with a flurry of non-toxic ingredients and a revolutionary online ordering process is PHLUR. Like Alen, PHLUR increases the enjoyment of every inhalation. Unlike Alen, they do it with a line of fragrances that are free of parabens, phthalates, BHT and all the other nasty chemicals those department store clerks try to poison you with. We’ve got the whole scent line on our desks, and let our loved ones tell you, we’ve never smelled better.

And in the red corner are their competitors: companies that don’t care about preserving our lungs and skin; scientists who downplay the danger of pollutants in our environment and beauty products; anyone who’s afraid of a little challenge.

Stay tuned to see how we help these champions promote their thoughtful products and meaningful promises.

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New Work for Maine Root

New Work for Maine Root

Door Number 3's new work for Maine Root brings bottles to your browser.

Born in a pizza joint in Maine and now available in over 7,500 locations worldwide, Maine Root is the ultimate David vs. Goliath story. After years of going up against big soda (and winning), it was time to celebrate Maine Root's many successes by elevating their digital presence. Ever tried a Ginger Brew? How about a Fair Trade Lemonade? Belly up to their new website and find your favorite concoction. 

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New Hires!

New Hires!

 

We're thrilled to add three new hires to the DN3 team.

 Mark (left) and Victor (right) were planning to use this pic for the cover of their new smooth jazz album but graciously donated it to the agency for promotional purposes instead. Welcome, guys!

Mark (left) and Victor (right) were planning to use this pic for the cover of their new smooth jazz album but graciously donated it to the agency for promotional purposes instead. Welcome, guys!

Meet Mark, Senior Copywriter

We’re excited to announce the return of Mark Killian to Door Number 3. Mark first joined the agency after graduating from The Creative Circus in 2010. In the time that followed, he wrote award-winning ads, convinced everyone within earshot that Roger Federer is the finest athlete to walk the earth, out-paced all of East Austin in green tea consumption and – most importantly – met his future wife, Allison.

Mark went on to work at Sanders\Wingo, Mutual Mobile and Somnio Solutions where he honed his skills on accounts such as AT&T, IBM, Dell, El Paso Electric and Run for the Water. He returns to Door Number 3 as Senior Copywriter, prepared to tackle the written word across a variety of clients and mediums. We’re thrilled to have Mark (and Allison) re-join our growing family.

Meet Victor, Project Coordinator

We’re pleased to announced Victor De Paulo is graduating from part-time Intern to full-time Project Coordinator. He also just graduated from UT, where he majored in advertising, dabbled in photography and spent his nights and weekends crowd surfing. Congrats, Victor!

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Meet Stephanie, Graphic Designer

Steph is a Mexico City native who biked all the way to Austin to study advertising at the University of Texas. She didn't really bike all the way to Austin, but she could have, as she proved by partaking in the Texas 4000: a 70-day bike ride from Texas to Alaska to raise money for cancer research. Impressed? Just wait till you see what she can do with design software! Long story short, Steph is awesome. Or as they say in Mexico City, ¡Órale!

 

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P. Howe, Guest Columnist, Austin Business Journal : Get Ready to Fail

P. Howe, Guest Columnist, Austin Business Journal : Get Ready to Fail

I was recently talking to a new business prospect who proudly said, “What really makes us unique is that we offer something for everyone.” To most, these aren’t fighting words, but to a marketer who specializes in helping brands rise to the challenge, it’s the kind of declaration that makes me want to flip over the table. 

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Centennial Bank: Ambition, cultivated

Centennial Bank: Ambition, cultivated

After 80 years of serving customers in the Texas South Plains and Hill Country, challenger brand Centennial BANK needed room to grow. Hindered by their agriculture banking roots and their logo from another time and place, the leadership team at the bank knew that after generations of focusing on their customers’ businesses, it was time to focus on their own.

Door Number 3 created more than just a new logo, we wrote a whole new brand story. We look forward to sharing the entire campaign soon.  

Behind the scenes pics courtesy of noahdavisatx (our ECD) and mandrew360 (our director). Find those talented folks on Instagram. 

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Mighty Swell Selects Door Number 3

Mighty Swell Selects Door Number 3

The fridge is stocked and the team is ready.

Door Number 3 is excited to announce our newest client – Mighty Swell, the refreshing, full flavored wine spritzer born and bred in Austin, Texas.

Seen them at Whole Foods or HEB? Tried one at ACL?

Wait, you haven’t? Oh, we'll fix that.

Our team of strategists, designers and writers look forward to helping this challenger brand blow up 2018 with an integrated campaign that unveils a yet-to-be-told story. Grab a cold one and stay tuned.

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New Work for Drunken Sailor

New Work for Drunken Sailor

Challenger brand Drunken Sailor needed a fresh voice for their Irish Whiskey and Spiced Rum that would get noticed by distributors and customers alike. We started by going inside the head of a Drunken Sailor.

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