There are creative people. There are strategic people. There are team players.
There are helluva-nice-guy-type people. There are people with high social IQ. There are “the kind of guy you want to work for” people. There are people who have a knack for championing ideas like nobody’s business. But all of this wrapped in one?
That’s what we call a unicorn.
We’re excited to announce that our unicorn, Noah Davis, has been named Executive Creative Director at Door No. 3 to help lead the creative department at our growing agency. We sat down with Noah, clipped a lavalier microphone to his tuxedo t-shirt and asked him to tell us about his journey.
Here’s Noah, in his own words:
“My first big-time marketing experience was as an assistant to a giant tube of Crest toothpaste. I was twelve years old. I made $2.50 an hour and got to take home as much toothpaste as I could carry. Not bad.
Most ad creatives I know started out wanting to be something else — a fine artist, or a novelist, or some kind of academic. I’m the only guy I know who’s only ever wanted to be an art director. In high school, they sent me to an ad agency on career day. I met funny people who wore loose clothes and used foul language as they drew pictures and talked about TV shows. All of my passions, represented in one place.
After getting my BS in Advertising (incidentally, the most appropriately-named degree in all of academia) at the University of Texas, I spent the majority of my career as an Art Director and Creative Director in New York City – the largest chunk of time at Foote, Cone and Belding (FCB). I worked on giant global integrated accounts, tiny little one-off assignments, and everything in-between — with some great successes along the way: A top-ten Super Bowl spot, a nice shelf of blingy awards and ad annuals, and even (prepare yourself) the second most-popular commercial of 2011. Eventually I decided I'd had enough New York, and could use a little more Austin.
The thing I’ve always loved most about this business is the transformational power of the right message delivered the right way. Used to be that only the biggest players could afford the media required to shout out loud and get noticed. Today, young, hungry brands can punch way above their weight class, and compete with anyone. That’s what drew me to Door No. 3. They're all about the challenger brands. The ones with ambitions that outweigh their resources. It’s especially relevant in today’s economy, and these guys know it really, really well.
We’re working really hard to not be another ad agency, but rather to be an advocate for these challenger brands. Giving them the roadmap to become empowered and differentiating. It’s why brands seek us out. And I couldn’t be more excited to be a part of it.
To wrap this up, I’ll say this. My job has always been as an ad creative, but in truth I’m a learner. I learn how to make and do stuff. That’s really my core competency. Whether picking up an old dog-eared instruction manual, or diving deep into a Wikipedia worm hole, I love to try to figure it all out. These young brands have big competitors, and even bigger challenges. Solving them is right up my alley, and I can’t wait to dig in. Thanks for listening."