Join Austin AdFed on Tuesday, April 4th for their Keynote Speaker Series Featuring Door Number 3's Prentice Howe.
Embrace Your Challenger-Ability: Changing the Game, Stealing Market Share and Toppling Giants.
Challengers are not simply chasing number one in their category. They migrate culture. Change the vernacular. Turn predictability inside out. A challenger brand does not break the rules. They change the game.
Prentice Howe, owner of brand development and integrated communications firm Door Number 3, has helped countless brands outshine their competitors. He knows the key to getting noticed is embodying the spirit of an empowered challenger, using ambition and the ability to do more with less to outperform rivals.
Now he shares how to make your mark by:
- Creating a rational and emotionally compelling brand position
- Narrowing your audience into an engaged base of brand advocates
- Embodying the five personality traits that define an empowered challenger