Tired of tiny plates and pervasive pretense, the restaurateurs behind J.Black’s Feel-Good Kitchen came to Door Number 3 to create a brand for their new concept in the wildly popular Lamar Union Development that would challenge the status quo of the typical "Austin-tatious" eatery.
TLC, offering hearty portions of Gulf Coast comfort food with a laid back attitude, needed something that spoke to their south-of-the-river roots and their down-home flavors while still feeling like a modern, Austin establishment.
Door Number 3 created a brand manifesto encouraging folks to slow down, drop their guard and experience South Austin dining at its finest. Patrons are encouraged to eat with their friends, family, or their hands. Think TLC stands for "Tender Loving Care?" Nope. It's whatever you're feeling that day. It's just TLC, and we believe that everybody needs some.
We then created a look and feel combining vintage textures and modern, vibrant colors that highlights TLC's "no frills, great food" personality. Bold graphics and blunt copy pervade each touchpoint from menus to murals.