--- title: Fatty15 Case Study | Door No. 3 description: Discover Door No. 3's successful marketing campaign for fatty15, the next-gen supplement, simplifying the story and boosting return on ad spend by 70%. --- [Get Insights + Inspiration From Our Team→](https://www.dn3austin.com/email-sign-up?hsLang=en) [![Door-No-3_Main_Logo_CMYK_Black-SQUARE](https://www.dn3austin.com/hubfs/Door-No-3_Main_Logo_CMYK_Black-SQUARE.svg)](https://www.dn3austin.com?hsLang=en) MENU+ [![Door-No-3_Main_Logo_CMYK_Black-SQUARE](https://www.dn3austin.com/hubfs/Door-No-3_Main_Logo_CMYK_Black-SQUARE.svg)](https://www.dn3austin.com?hsLang=en) CLOSE - [About](https://www.dn3austin.com/about?hsLang=en) - [Work](https://www.dn3austin.com/work?hsLang=en) - [Capabilities](https://www.dn3austin.com/capabilities?hsLang=en) - Industries - [Healthcare](https://www.dn3austin.com/healthcare?hsLang=en) - [CPG](https://www.dn3austin.com/cpg?hsLang=en) - [Government](https://www.dn3austin.com/government?hsLang=en) - [AI Lab](https://www.dn3austin.com/ai-lab?hsLang=en) - [Insights](https://www.dn3austin.com/insights?hsLang=en) - [Contact](https://www.dn3austin.com/contact?hsLang=en) ![](https://www.dn3austin.com/hubfs/Fatty15_Banner_2026-1.jpg) Fatty15: When we simplified the story, the numbers spoke louder: ROAS up 70%. Campaign StrategyCreative ConceptingMessage TestingDigital Media Optimization ## **CHALLENGE** Omega-3s had been the default choice for nearly a century, but few consumers knew how outdated (and unpleasant) they really were. Pressed fish oil, questionable freshness, and a “health halo” that hadn’t evolved in decades.   Enter Fatty15: a patented, science-backed essential fatty acid developed by doctors and researchers. The product was revolutionary. The problem? The story wasn’t clear enough to break through the noise. ![fatty15test-1](https://www.dn3austin.com/hs-fs/hubfs/fatty15test-1.jpg?width=1421&height=1421&name=fatty15test-1.jpg "fatty15test-1") ![Anmiated GIF. It shows a brown, old fashioned omega 3 fish oil bottle, and reads "We used to smoke in doctor's offices, too." The items move and screen becomes a bright, clean blue. It shows a bottle of fatty15 and reads "3x more cellular benefits."](https://www.dn3austin.com/hs-fs/hubfs/DoorNo3_November2023/images/docoffice+(1).gif?width=459&name=docoffice+(1).gif "Anmiated GIF. It shows a brown, old fashioned omega 3 fish oil bottle, and reads \"We used to smoke in doctor's offices, too.\" The items move and screen becomes a bright, clean blue. It shows a bottle of fatty15 and reads \"3x more cellular benefits.\"") ## **INSIGHT** When everything in wellness claims to be “new,” real innovation gets lost in translation. Consumers didn’t need another ingredient list. They needed a simple truth: Science has evolved. So should your supplements. ![Fatty15_City_Billboard_OOH](https://www.dn3austin.com/hs-fs/hubfs/Fatty15_City_Billboard_OOH.jpg?width=1920&height=1440&name=Fatty15_City_Billboard_OOH.jpg "Fatty15_City_Billboard_OOH") ![A woman in her early 30s looks happy and relaxed, holding up a single fatty15 supplement pill.](https://www.dn3austin.com/hs-fs/hubfs/metabolism%20mood_fatty15_DSC9744_R2.jpg?width=1920&height=1536&name=metabolism%20mood_fatty15_DSC9744_R2.jpg "A woman in her early 30s looks happy and relaxed, holding up a single fatty15 supplement pill.") ![2020_10_21_FATTY15_00141-RGB](https://www.dn3austin.com/hs-fs/hubfs/2020_10_21_FATTY15_00141-RGB.jpg?width=1920&height=1920&name=2020_10_21_FATTY15_00141-RGB.jpg "2020_10_21_FATTY15_00141-RGB") ## **CREATIVE + MEDIA SOLUTION** **Creative:** We developed and tested multiple campaign concepts to find the one that connected. The winning idea reframed Fatty15 as the next-generation supplement “of this century.”   **Media:** Across digital, social, and performance media, we built a creative system that made the message unmistakable: clean science, modern innovation, no fishy aftertaste. Then we scaled it fast. Rolling out refined creative and messaging across 13 digital channels to drive measurable results. ![Fatty15 Magazine Print](https://www.dn3austin.com/hs-fs/hubfs/DoorNo3_November2023/images/Fatty15_Magazine_Print_Ad.jpg?width=1101&height=605&name=Fatty15_Magazine_Print_Ad.jpg "Fatty15 Magazine Print") ## **IMPACT** Initial message testing of leading campaign contenders showed improved ROAS by 70%, overall reducing ad spend while increasing conversions. The new creative directly generated over half of new purchases in a single week. Through integrated digital media efforts – with refined messaging using the winning concept across thirteen channels – year-on-year revenue increased 3.5x. ## + 70 % INCREASE IN ROAS ## ^ 3 X INCREASE IN REVENUE ![Fatty15 pill image 1](https://www.dn3austin.com/hs-fs/hubfs/Fatty15_042922_0865.jpg?width=1363&height=2000&name=Fatty15_042922_0865.jpg "Fatty15 pill image 1") ![Fatty15 pill image 1](https://www.dn3austin.com/hs-fs/hubfs/Fatty15_042922_0899.jpg?width=1001&height=1500&name=Fatty15_042922_0899.jpg "Fatty15 pill image 1") ![Animated GIF. It shows an old fashioned omega 3 fish oil bottle, and reads "The 1920s called. They want their fatty acid back." The items move and screen becomes a bright, clean blue. A bottle of fatty15 appears, reading "3x more cellular benefits."](https://www.dn3austin.com/hs-fs/hubfs/DoorNo3_November2023/images/fattyacid.gif?width=320&height=400&name=fattyacid.gif "Animated GIF. It shows an old fashioned omega 3 fish oil bottle, and reads \"The 1920s called. They want their fatty acid back.\" The items move and screen becomes a bright, clean blue. A bottle of fatty15 appears, reading \"3x more cellular benefits.\"") ![New Socials Screengrab](https://www.dn3austin.com/hs-fs/hubfs/New%20Socials%20Screengrab.jpg?width=387&name=New%20Socials%20Screengrab.jpg "New Socials Screengrab") ![Posters Person Only](https://www.dn3austin.com/hubfs/DoorNo3_November2023/images/TxT+Posters_Person-Only.png) ![Fatty15_Bus_Stop_OOH_wider-1](https://www.dn3austin.com/hs-fs/hubfs/Fatty15_Bus_Stop_OOH_wider-1.jpg?width=1920&height=1079&name=Fatty15_Bus_Stop_OOH_wider-1.jpg "Fatty15_Bus_Stop_OOH_wider-1") ![](https://www.dn3austin.com/hubfs/Fatty15_Product_1-1.jpg) ![Fatty15_Logo_Black-1](https://www.dn3austin.com/hubfs/Fatty15_Logo_Black-1.svg) World Changing Idea. ## [Malk Organics](https://www.dn3austin.com/work/malk?hsLang=en) ## [Texas ABLE](https://www.dn3austin.com/texas-able?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://www.dn3austin.com/#organization", "@type" : "Organization", "description" : "Austin growth marketing agency helping brands grow through strategy, media, creative, and digital marketing.", "email" : "howdy@dn3austin.com", "legalName" : "Door No. 3 LLC", "logo" : "//24480898.fs1.hubspotusercontent-na1.net/hubfs/24480898/raw_assets/2/public/@projects/DN3CKK%20Theme/ckkdn3/assets/header-footer-assets/logo.svg", "name" : "Door No. 3", "sameAs" : [ "https://www.linkedin.com/company/door-number-3" ], "telephone" : "+1-512-391-1773", "url" : "https://www.dn3austin.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.dn3austin.com/#local", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Austin", "addressRegion" : "TX", "postalCode" : "78750", "streetAddress" : "13785 N. 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