I'm a writer who doesn't really… write. Sure, I write every day; briefs, decks, copy that needs to sell something or convince someone. But writing for myself? The kind that doesn't go on my timesheets? Over time, that’s slipped away from me. So, when Brad…

Door No. 3 media team turns a routine commute into a magical holiday moment. Glasshouse Fragrances wanted a U.S. holiday debut with real scale and earned attention. Our mandate: launch early, launch big, and meet gift‑minded commuters where they are.

Every brand dreams of that "big break" – a viral moment, a celebrity endorsement, or an unexpected trend that skyrockets them to success. But the reality? Most challenger brands don't rely on luck. They make their own fortune through bold strategies, smart…

Spring isn't just for cleaning out your closet – it's the perfect time to refresh your brand's marketing strategy, too. Consumer trends shift, algorithms change, and what worked last year might not be as effective now. A good marketing clean-up helps you…

In the ever-evolving world of streaming, Netflix has done more than entertain us - it's set the gold standard for customer obsession. Whether it's pioneering original content or recommending your next binge-worthy series, Netflix has mastered the art of…

As the calendar flips to 2025, brands and marketers find themselves at a pivotal moment. With technology advancing at lightning speed, consumer behaviors evolving, and economic pressures shaping priorities, staying ahead of the curve is more critical than…

Let's face it: branding can be a bit of a buzzword. Everyone wants to "build their brand," often, that just means slapping a shiny logo and calling it a day. At Door No. 3, we know more than pretty packaging to create something meaningful. It takes…

As the calendar flips closer to 2025, you're probably gearing up to make some big moves in your marketing strategy. Whether you're aiming to reach new heights or outshine last year's performance, your paid media budget is a key player in making it all happen.…

Your brand is your business's personality—the story you tell the world. But like people, businesses evolve. And sometimes, that means it's time for a fresh look or even a completely new identity. So, how do you know when it’s time to rebrand? Here’s what you…

The most legendary challenger was a little guy named David. He picked up five stones to battle Goliath. Here are five stones to battle your giant. Empowered challengers have multiple personalities. They need them. They fight on multiple fronts. Which of the five apply to you?

Becoming an empowered challenger brand requires...a brand. Yeah, sounds obvious. But you’d be shocked how many people come to us for marketing thinking they already have a brand. Learn more about how Brand Positioning can help you find your north star…

My Executive Creative Director, Noah, is a walking Yelp app. He knows every eatery in Austin and can recite the ingredients of any small bite or mocktail within the urban core. He recently recommended I try…

NEW RELEASES! From 1-800-GOT-JUNK? to artist Ashley Longshore, dive into the playbooks of challenger brands who are disrupting industries…

The fastest growing brands are the ones migrating culture, changing the vernacular and turning predictability inside out. They’re not leading their respective category in the revenue column (yet) but they are, hands down, the ones…

We all have friends that aren’t a good fit in our lives. Maybe we have nothing in common with them. Perhaps they’re emotionally draining. Or flaky…

People love data. It’s true. Even if their career has nothing to do with advertising or marketing, they still love the idea of using data to inform decisions. It makes sense, right?

At Door No. 3 we talk a lot about challenger brands and how we can help them compete. Truth is, “challenger” is as much a state of mind as it is a state of being…

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack…

Is Ace Hotel the cheapest chain in the market? No. Do they have a lucrative loyalty program? Nope. Are their amenities second to none? Nuh-uh. Then why in the world do some people love them so much? …

Quick, tell me your company’s brand positioning statement in 12 words or less. If you recited it clearly and without hesitation, stop reading this article and go pour yourself a drink. The rest of you…