Austin Business Journal “Best Places to Work” Winner + "Best CEO Awards" Nominee
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Recent episodes from The Listen Loudly Podcast.
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Challenger insights from the Door No. 3 team.
Boosting enrollment for Texas' 529 Plans during peak holiday shopping season.
Our latest government campaign inspires shoppers to put college savings at the top of their gift-giving list.
While most holiday shoppers are racing to…
The Courage To Create: How Story 2025 Reminded Me Why I Write
I'm a writer who doesn't really… write.
Sure, I write every day; briefs, decks, copy that needs to sell something or convince someone. But writing for…
Stopping NYC in its tracks: Glasshouse's Holiday Collection pulls into Grand Central
Door No. 3 media team turns a routine commute into a magical holiday moment.
Glasshouse Fragrances wanted a U.S. holiday debut with real scale and earned…
Luck v. Strategy: How Challenger Brands Make Their Own Fortune
Every brand dreams of that "big break" – a viral moment, a celebrity endorsement, or an unexpected trend that skyrockets them to success. But the reality?…
Spring Cleaning for Your Brand: How to Refresh Your Marketing Strategy
Spring isn't just for cleaning out your closet – it's the perfect time to refresh your brand's marketing strategy, too. Consumer trends shift, algorithms…
Lessons from Netflix: What Your Brand Can Learn About Customer Obsession
In the ever-evolving world of streaming, Netflix has done more than entertain us - it's set the gold standard for customer obsession. Whether it's…
10 Things to Expect in 2025
As the calendar flips to 2025, brands and marketers find themselves at a pivotal moment. With technology advancing at lightning speed, consumer behaviors…
Foundational Branding: The Challenger's Secret Weapon
Let's face it: branding can be a bit of a buzzword. Everyone wants to "build their brand," often, that just means slapping a shiny logo and calling it a…
Planning Your 2025 Paid Media Budget? Consider These Three Things
As the calendar flips closer to 2025, you're probably gearing up to make some big moves in your marketing strategy. Whether you're aiming to reach new…
PLAYBOOK
The Empowered Challenger Playbook
AN AMAZON BESTSELLER
The Empowered Challenger Playbook: How Brands Can Change the Game, Steal Market Share, and Topple Giants
Unless you’re a superstar within your category, your brand is likely in a struggle for attention in a crowded consumer marketplace—especially if you’re standing in the shadows of industry giants.
But contrary to what you may believe, your business’ challenger nature may be the very thing that sets it apart from the pack. Prentice Howe, owner of renowned brand development and integrated communications firm Door No. 3, has helped countless brands outshine their competitors. He knows the key to getting noticed is embodying the spirit of an empowered challenger, using ambition and the ability to do more with less to outperform rivals. Now he shares his marketing wisdom with owners, VPs, and CMOs in this indispensable guide to making your mark by:
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Creating a rational and emotionally compelling brand position
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Narrowing your audience into an engaged base of brand advocates
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Embodying the five personality traits that define an empowered challenger
Whether you’re a leader in your field looking to stay on top or a start-up hoping to make a splash, The Empowered Challenger Playbook is your must-have toolkit to standing out from the crowd.
About the Author
PRENTICE HOWE is the owner of Door No. 3, an Austin-based brand development and integrated communications firm. Prentice has worked with some of America’s most iconic brands including Minute Maid, Anheuser-Busch, Serta, and the Dallas Cowboys, and he has been recognized by Cannes Lions, London International Advertising Awards, the Webby Awards, Communication Arts, The New York Times, and more.
