New Campaign for Texas.gov: Renew Your Ride on Texan Time

Life shouldn't slow down for the DMV. Renewing your vehicle registration with TxT from Texas.gov means you can skip the line and renew on your time.

Our latest campaign, Texan Time, features Tammy from Tarrant County, Hank from Houston, and Dani from DFW renewing their vehicles on the TxT app in just a few taps and getting right back to their day.

Storytelling that takes viewers along for the ride.

Directed by Ryan Polly of Weekend Video, Texan Time gives viewers a peek behind the wheel with quick cuts and dynamic angles that put them right in the driver’s seat.

The flexible storytelling format highlights relatable Texans, each with a ride full of personality, from custom plates to dashboard keepsakes, while keeping the message clear: renew online with TxT, skip the line, and get back to doing your thing.

Creative built for fast-moving feeds.

The campaign was designed to direct audiences to Texas.gov/TxT through high-performing social placements including:

Quick hits. Clear message. Unmistakably Texan.

CREDITS:

Production Company: Weekend Video 

Director: Ryan Polly

Executive Producer: Grant Wakefield